NEW YORK, June 11, 2014 /PRNewswire/ -- Straightline, a global strategic brand consultancy, today announced the appointment of Rayan Parikh to Executive Director, Strategy. Based in Straightline's New York office, Rayan will advise worldwide clients on branding issues, guide the firm's strategy offering, and lead new developments to create powerful, emotionally driven brand platforms.
Rayan joins Straightline with extensive experience in strategic branding, integrated marketing, and communications. With more than fifteen years in product and corporate brand strategy, he has helped Fortune 500 companies worldwide develop new brands, as well as re-energize existing brand assets.
"Rayan's innovative, holistic approach to brand storytelling adds a dynamic edge to Straightline that will play a critical role as we partner with our clients to deliver integrated brand experiences," said Straightline's Chairman, Michael Watras.
Commenting on his appointment, Rayan stated: "As one of the few truly independent brand consultancies, I was drawn to Straightline because of the team's unique philosophy on the power of branding. I'm looking forward to building on the company's successful 20-year track record of making brands known."
Most recently, Rayan led the Audio Strategy practice at the pre-eminent commercial music agency Elias Arts. Deploying his experience in branding, human-centered design concepts and experiential marketing, Rayan led the development of innovative 360 degree audio branding strategies and solutions for many esteemed brands, including American Express, Cisco, Citi, Coca-Cola, Dell, Honda, Orange Wireless, and Travelers.
Prior to joining Elias Arts, Rayan was Director of Brand Strategy for Futurebrand, where he oversaw key branding, naming and identity programs for companies worldwide, including Cargill, PwC, Samsung, Saudi Aramco, and Trivent Financial.
Rayan holds an MBA from the McDonough School of Business at Georgetown University. He received a Bachelor of Arts degree in History from the University of North Carolina at Chapel Hill.
Founded in 1994, Straightline is a brand strategy and design agency that partners with leaders of global and local businesses to ensure their brands are clearly defined and effectively communicated. With offices in New York and London, Straightline's global clientele includes some of the world's leading enterprises, such as Xerox, T-Mobile, Bausch+Lomb, and Thomson Reuters. For more information about Straightline and the contact information for both offices, go to www.straightlineWORLD.com.
Jim Hatch, Chief Creative Officer, (212) 941-0700 [email protected]