Raycom Expands Again With Rentrak

PORTLAND, Ore., May 16, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it is further expanding its relationship with Raycom to include WIS-TV (NBC) in Columbia, SC.

In January 2012, Rentrak significantly expanded its relationship with Raycom by adding 22 new stations to its existing client stations in Charlotte, NC (WBTV) and Birmingham, AL (WBRC), in markets ranging in size from Cleveland, OH (DMA 18) to Columbus, GA (DMA 127).  Now, with the addition of WIS-TV, Rentrak provides industry-leading audience measurement information and services to 23 Raycom-owned stations across 18 markets.

"We are excited to be joining the other Raycom stations in this agreement with Rentrak," said Donita Todd, Vice President and General Manager of WIS-TV.  "This data gives us insights on our audience you can't get anywhere else 365 days a year.  It also helps our agencies and advertisers target the specific audiences they need through the integration of Polk Automotive, Political Proclivity and Simmons data."

"Raycom is a terrific partner to Rentrak and we are delighted now to be working with the team at WIS-TV in Columbia, SC as well," said Cathy Hetzel, Corporate President and President of Advanced Media & Information at Rentrak.  "Rentrak's census-based measurement system will provide WIS-TV with audience information that will help them not only increase revenues, but also make better programming, news and promotions decisions."

As the television ratings database currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: [email protected] / [email protected]

SOURCE Rentrak Corporation