R&B Artist LeToya Luckett Hits Chicago, Showing Off Hot Holiday Hair Styled With Luster's® Pink® Brand Smooth Touch® Products
Dec 09, 2010, 06:56 ET
CHICAGO, Dec. 9, 2010 /PRNewswire/ -- As the face of Luster's Pink® Brand Smooth Touch®, Grammy®-winning singer-songwriter and actress LeToya Luckett will take Chicago by storm Thursday, Dec. 16, helping style-conscious women achieve "superstar status" with hot holiday hair looks. Luckett, a platinum-selling solo artist and former member of the legendary group Destiny's Child, frequently finds herself in photographers' spotlight thanks to her fierce fashion sense and style.
On Dec. 16, the Houston native and Luster's International Design Team Artistic Director Arlisha Sims—along with two models—will preview 2010's hottest holiday hair styles. They'll offer tips on how the Smooth Touch® product line—created by Chicago's own Luster Products for younger, style-conscious women with an urban, hip-hop flair—can help them create fabulous, head-turning holiday styles. Whether young women are heading out to a black-tie event, stepping out to a casual holiday party, or just hanging out with friends, Smooth Touch® offers versatile products designed for a range of hair types and textures, from relaxed to natural to wavy and curly.
"Just like every young woman, I love getting all glam for the Holidays," said Luckett, a fashionista who with her mother owns the trend-setting Lady L Boutique in Houston. "And with my hectic recording and filming schedule, I really need products that not only hook my hair up, but keep it healthy and well-conditioned. We all need help in making sure our hairstyles are always tight—especially during the Holidays—and Smooth Touch® products make it happen!"
Luckett and Luster Products realize that, especially during the Holiday season, being beautiful is about more than just outward looks. It's about sharing oneself with others while spreading holiday cheer. On the evening of Dec. 16, Luckett will host "A Smooth Touch® Holiday Affair & Toy Drive," a 10 p.m.-2:00 a.m. event at The Shrine (2109 S. Wabash) where attendees are encouraged to bring new toys for patients at LaRabida Children's Hospital, which treats youngsters with chronic illness and/or developmental disabilities. Everyone who brings a new, unwrapped toy to "A Smooth Touch® Holiday Affair & Toy Drive" at The Shrine will receive free admission to the party.
About Luster Products
Luster Products, Inc. has served the needs of African-American families through its premium personal care products, as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.
Luster Products' main facility—corporate offices, plant and warehouse—is situated on 17 acres in Chicago's Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Ill. The company also has branch offices in London and South Africa.
About Luster's Pink Brand Smooth Touch
Luster's® Pink® Brand Smooth Touch® products are for style-conscious women with a hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they're walking the red carpet, shopping at the mall, or hanging out with their friends. The fresh face of Smooth Touch® is actress and R&B recording artist LeToya Luckett, whose signature hair styles are admired and emulated by women across the country. As the celebrity endorser for Smooth Touch®, Luckett's picture and signature appear on the Limited Edition Pink® Brand Smooth Touch® Relaxer Kits No-Lye Regular or Super. Luckett also promotes the brand's entire line of products, including Smooth Touch® Go Glitz™ Olive Oil Sheen Spray, Smooth Touch® Hydration Vibe™ Olive Oil Hair Lotion and Smooth Touch® A Reason To Gloss™ Shine Polish.
About LeToya Luckett
Part of the global groundswell known as Destiny's Child, LeToya counts two Grammy Awards and co-writing credits to the group's smashes "Bills, Bills, Bills" and "Say My Name" as milestones in her rearview mirror. But her solo efforts have been no less successful. Riding the smash single "Torn," which topped BET's 106 & Park countdown for 25 straight days, her self-titled album debuted at No. 1 on the Billboard Top 200 chart. From there the album cruised to platinum status. LeToya's second solo album, Lady Love, includes the smash hits "Regret," featuring Ludacris, and "She Ain't Got."
LeToya is currently recording her third solo CD, which is scheduled for release in 2011. She also is shooting the feature "From the Rough," a film about the first female head coach of an NCAA Division 1 men's team which also stars Academy Award®-nominated actress Taraji P. Henson, Henry Simmons and Chicago South Side native Michael Clarke Duncan.
SOURCE Luster Products
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