RCP Management Company Selects Mint Advertising to Spearhead Rebranding Campaign

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Nov 10, 2010, 05:49 ET

BRANCHBURG, N.J., Nov. 10, 2010 /PRNewswire/ -- RCP Management Company, an Accredited Association Management Company (AAMC) and an Accredited Management Organization (AMO), has selected Mint Advertising of Branchburg, N.J. as its advertising agency of record. Mint has been tasked with executing a company rebranding campaign which will coincide with the launch of a third division as well as RCP's focus on continuing to penetrate the upscale residential market.

RCP is one of only three property management firms in New Jersey that holds both AAMC and AMO designations. Since 1975, RCP has been dedicated to providing clients with the most responsive, efficient and cost-effective property management services. Currently, RCP's staff of over 60 professionals (including regional managers, multi-site managers, site managers, customer service, and accounting personnel), currently manage over 70 communities totaling more than 15,000 homes.

"RCP has been an established, respected player in the property management field for 35 years," said Eric Schoenfeld, CEO and co-founder of Mint Advertising. "The new brand will raise RCP's visibility in the real estate industry and create a memorable impression with a new generation of clients who are not previously familiar with RCP. We look forward to the opportunity to enhance RCP's position as New Jersey's leader in property management and to help with their continued growth."

Mint's rebranding efforts will solidify a cohesive corporate identity for RCP and include a new company logo, development of print collateral, and ultimately other marketing materials, and lead acquisition campaigns.

For more information on Mint Advertising please visit: www.mintadvertising.com. For more information on RCP, please visit: www.rcpmanagement.com.

About Mint Advertising

Mint is a full-service advertising agency located in Branchburg, NJ that offers strategic creativity with a minimum of bureaucracy. Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients. Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media.

About RCP Management Company

RCP Management is an Accredited Association Management Company (AAMC) and an Accredited Management Organization (AMO), specializing in the management of community associations. Headquartered in Princeton, NJ, with a second office in Elmwood Park, NJ, RCP has been managing community associations since 1986 and apartment complexes and commercial properties since 1975. Currently, RCP manages over 70 communities totaling more than 15,000 homes.