REDWOOD CITY, Calif., Jan. 9, 2018 /PRNewswire/ -- Reach Analytics, the leading provider of predictive marketing for brands, agencies and non-profit organizations, today announced a bevy of new fall customers including brands and agencies such as: Salem One, Fry Communications, The Smithsonian Institution, RPM Direct Marketing, Trumaker, and more.
Fry Direct, the direct mail division of Fry Communications, Inc., is helping customers improve their target prospect pool through sophisticated look-alike and response modeling. Fry Direct values the ability to quickly evaluate prospect and customer names, so that their clients are sure to target the best responders in their direct marketing campaigns.
Salem One, Inc., is one of the largest print, packaging, direct marketing, and logistics agencies in the Southeast. Salem One helps their brand clients create on-target direct communication strategies. With the Reach Analytics predictive marketing platform in their technology stack, Salem One is looking forward to providing clients with market-leading data wrangling and algorithmic predictive modeling, in real-time, to significantly improve consumer targeting and increase campaign ROI.
RPM Direct Marketing, a direct mail & direct marketing agency based in Seattle, is combining Reach's look-alike and response modeling tools to identify the best targets nationwide on behalf of clients. With the Reach platform, they are able to quickly analyze past campaign results to identify characteristics of top responders and then expand their audience with look-alike modeling based on those responders.
"Even in the age of digital advertising, targeting the right people is a major challenge for brands and agencies. Wasting marketing on even a portion of wrong recipients undermines marketing ROI and can kill results," said, Bruno Delahaye, CEO of Reach Analytics. "The explosive growth of our predictive cloud business in 2017 is a testament to the value of easy, cloud-based predictive targeting for new customer acquisition and response optimization."
With Reach's AI-assisted consumer targeting capabilities at their fingertips, companies can now quickly and easily identify their total addressable market, reach top prospects, and better reactivate lapsed customers. The Reach platform empowers marketers and reduces reliance on manual data science by providing teams with automated, cloud-based algorithmic predictive modeling and best-in-class data wrangling—a proprietary process of cleansing, deduplication, householding and enriching first and third-party data—and clear, visualized data reports.
About Reach Analytics
Reach Analytics provides automated predictive solutions for brands, agencies and non-for-profit organizations—powering customer acquisition and marketing programs, across industries. The Reach Analytics Predictive Cloud enables marketers to develop a deeper understanding of their customers and accurately discover and reach their best prospects. With market-leading modeling and data analysis, Reach Analytics supports growth and creates profitable business results for customers. Find out more at www.reachanalytics.com.
Media Contact: Ben Barenholtz, Reach Analytics, 650-422-3859; For sales inquiries, questions, or to request a demo: Colin Zealear, Reach Analytics, 650-422-3889, firstname.lastname@example.org
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SOURCE Reach Analytics