Reader's Digest Association Appoints Kirsten Marchioli as Vice President and Group Publisher
Company growth calls for key industry talent to help achieve strategic vision
NEW YORK, April 16, 2015 /PRNewswire/ -- Reader's Digest Association, the iconic multi-media publishing company, has appointed Kirsten Marchioli to Vice President and Group Publisher to oversee sales, marketing and digital strategy for the Reader's Digest and Taste of Home brands. As a veteran cross-media seller, Marchioli brings more than 15 years of media experience to Reader's Digest Association, with expertise in digital and integrated sales.
"We are committed to our digital strategy and are experiencing an exciting time of growth," said Rich Sutton, Chief Revenue Officer of Reader's Digest Association. "Kirsten is a proven leader, who is committed to bringing innovative ideas to the company. We are extremely pleased to have her join the team."
With a focus on increasing revenue, particularly via digital assets, Marchioli will support the company's evolving needs and strategic emphasis on digital growth.
"I'm inspired by the opportunity that these enduring brands represent and what they mean to our highly-engaged consumers, "said Marchioli. "I'm thrilled to bring my experience and passion to the company and look forward to working with Rich and his team to realize his strategic vision."
Marchioli joins Reader's Digest Association from WebMD, where she served as Vice President, Consumer Markets, and successfully managed several revenue-producing teams, growing a number of their businesses to well over $50M per year in record time. Marchioli's previous experience includes positions at Time Warner and Warner Brothers Online.
About Reader's Digest Association
Reader's Digest Association (RDA) is a family of iconic brands that celebrate reading, sharing, and doing among consumers on print and digital platforms.
Our portfolio of products includes our flagship magazine Reader's Digest; Taste of Home, the world's largest circulation food publication; The Family Handyman, America's leading source for DIY; and a suite of Enthusiast titles including Birds & Blooms, Country, Country Woman, Farm & Ranch Living, and Reminisce.
For more than 90 years, we have simplified and enriched the lives of a passionate readership by discovering and expertly selecting the most interesting content in family, food, health, home improvement, finance, and humor.
Reader's Digest casts a global footprint by providing products and services around the world through owned and licensed operations.
Further information about the company can be found at www.rda.com.
MEDIA CONTACT:
Pauli Cohen
[email protected]
312-540-4804
Photo - http://photos.prnewswire.com/prnh/20150416/199052
SOURCE Reader's Digest Association
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