Real Estate and Living Media and Smarter Agent Form Strategic Relationship

JACKSONVILLE, Fla., June 8, 2011 /PRNewswire/ -- The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, today announced a strategic media relationship with Smarter Agent, the leading mobile real estate application provider. This partnership enables the REALM network to expand its offerings beyond its many thousands of websites into the mobile device market.

Smarter Agent develops branded mobile applications for real estate organizations that allow their customers to view all MLS listings anytime, anywhere from any mobile device. Through the new arrangement with Smarter Agent, the REALM advertisers can now conveniently reach real estate consumers on these mobile devices, as well as online, with a single purchase.  

"We all understand the importance of mobile devices to the future of real estate," said Shiraz Vartanian, the REALM's general manager. "Smarter Agent has more than 10,000 apps that are branded to major real estate franchisors, MLSs, brokers and agents. By combining those with the thousands of online sites in the REALM, advertisers are able to expand their reach exponentially. Together, Smarter Agent and the REALM are giving advertisers and their agencies a single, simplified way of reaching real estate-buying target audiences in a way they've never been able to before."

"This new relationship with LPS and the REALM is a perfect strategic fit for us," said Brad Blumberg, Smarter Agent CEO. "Smarter Agent's location-aware mobile real estate apps have been downloaded more than two million times – that's a very large, target audience of active movers for the REALM's advertisers. Given the larger appeal to advertisers and their expected increase in advertising, our clients and the REALM publishers will benefit from the opportunity to earn more revenue."

About Lender Processing Services

Lender Processing Services, Inc. (NYSE: LPS) is a leading provider of integrated technology and services to the mortgage and real estate industries. LPS offers solutions that span the mortgage continuum, including lead generation, origination, servicing, workflow automation (LPS Desktop®) portfolio retention and default, augmented by the company's award-winning customer support and professional services. Approximately 50 percent of all U.S. mortgages by dollar volume are serviced using LPS' Mortgage Servicing Package (MSP). LPS also offers proprietary mortgage and real estate data and analytics for the mortgage and capital markets industries. For more information about LPS, please visit www.lpsvcs.com.

About The LPS Real Estate Group

The LPS Real Estate Group, a division of LPS, has relationships with more than 300 MLS organizations, 250 broker companies, settlement services companies and more than 350,000 real estate professionals. The technology applications include innovative tools such as Paragon™; the reInsight™ collection; rDesk® Broker & Agent Suite of products; TransactionPoint®; DocCentral; the Real Estate & Living Media Network that generates revenue for its publishers; as well as a robust real estate property and tax database that includes 400 million residential and commercial property, ownership, sales, assessment and mortgage records. This represents detailed information on at least 92 percent of U.S. property ownership records in more than 2,000 counties with over 675,000 new ownership records added monthly. To learn more, visit www.lpsreg.com.  

About Smarter Agent

Smarter Agent operates the first and leading mobile, location-based Platform as a Service (PaaS) that allows brands to operate unique and engaging mobile applications. Within a single integrated platform, Smarter Agent provides its clients with native apps on iPhone, BlackBerry, Android, Palm; native apps on hundreds of feature phones across Verizon Wireless, Sprint, AT&T, and T-Mobile; and handles SMS/Text/QR codes and mobile web in the first comprehensive enterprise grade mobile system.  www.smarteragent.com

SOURCE Lender Processing Services