NEW YORK, June 7, 2012 /PRNewswire/ -- LittleMissMatched (LMM), the innovative tween brand with the simple mission of encouraging individual style and self expression under the mantra "YOUbeYOU", is unveiling the first ever LMM Girls™ on Tuesday, June 12th at the LittleMissMatched store in Disneyland California!
Inspired by the popular LMM Fashion Dolls, LittleMissMatched conducted a nationwide casting call in search of four tween girls to fill the iconic roles of Artsy Girl, Rock n Roll Girl, Sporty Girl and Uptown Girl. From close to 1,000 applications, four fabulous girls were chosen to represent LittleMissMatched and spread the LMM brand message: YOUbeYOU™.
"When we launched our casting call, we underestimated the excitement & engagement we would get from both girls and moms, alike," said Tori Smyly Banu, Vice President of Marketing for the brand. "We asked the applicants to write an essay defining the LMM brand message, YOUbeYOU™, and we were touched & humbled by the submissions. We couldn't be more excited to have these four wonderful girls in our LMM Family, and look forward to the exciting ways they can help us to represent the brand and inspire creativity. From real girls to role models, these new LMM Girls™ will empower girls everywhere to be YOUnique!"
To celebrate the unveiling of the LMM Girls™, LittleMissMatched is hosting a meet & greet event at the LittleMissMatched store in the Downtown Disney District of Disneyland's California Resort. Fans & members of the "Sockarazzi" will get to share in the excitement and have the opportunity to:
- meet the LMM Girls™
- learn what makes them YOUnique
- have your picture taken with them
- get their autograph
Here's what you need to know...
WHO LMM Girls™ casting call winners
WHAT meet & greet
WHERE LittleMissMatched store in Downtown Disney (1540 S Disneyland Drive in Anaheim, CA)
WHEN Tuesday, June 12th from 2:00-6:00pm PDT
By solving the age-old problem of the disappearing sock, LittleMissMatched boldly declares "Matching is Overrated!" LittleMissMatched started in 2003 with a very simple mission: build a tween brand that is FUN, inspires CREATIVITY, embraces individual STYLE, celebrates self Xpression and empowers girls to be YOUnique. LittleMissMatched is headquartered in New York City, has 13 retail stores in the U.S. and can be shopped online at LittleMissMatched.com. While LittleMissMatched started with socks sold in packs of 3, the brand recognized that there's an entire universe out there who shares its passion for creativity and self expression -- socks were just the beginning. From books to bedding, pjs to pencil pouches and flip flops to furniture, LittleMissMatched says, "think outside the socks" - you can be a kid forever. Be BOLD. YOU be YOU.