REAL Powered By Humana Wins Merkle and CMO Council's 2011 Marketing Innovation Award

REAL Powered by Humana program recognized as industry leader, with assistance from MarketBridge

BETHESDA, Md., July 28, 2011 /PRNewswire-USNewswire/ -- REAL Powered by Humana was awarded first place for Best Web-Based Customer Retention and Loyalty Campaign at the 2011 Marketing Innovation Awards held by Merkle (www.merkleinc.com) and the CMO Council (www.cmocouncil.org). Merkle, the nation's fastest growing CRM agency, and the CMO Council, a network of over 6,000 global executives, made the announcement at Merkle's 8th Annual CRM Executive Summit in San Diego, California on June 7.

The REAL Powered by Humana project, developed and executed with assistance by MarketBridge's Digital Relationship Marketing division, is a web-centric, pre-customer engagement program, designed to interact and provide helpful resources to boomers. REAL Powered by Humana offers this program free of cost to all current and potential members. The tools and resources used to grow this program, including a thriving Facebook page and robust website, have encouraged members to stay engaged with REAL Powered by Humana, increase their health knowledge and achieve greater personal well-being.

As customers and prospects increasingly choose to engage with organizations through online mediums, marketing teams are challenged with adjusting their engagement strategies to reach their audiences in a unique way, aiming to build relationships that will increase brand preference and consideration. The 2011 Marketing Innovation Awards honored the elite in customer engagement marketing and awarded the accomplishments of companies, brands and marketing leaders like MarketBridge, who drive creative and intelligent customer marketing through technology and process integration.

The work done by the Humana team, with MarketBridge's assistance since the REAL Powered by Humana program's inception, highlights the success that is attainable through harnessing the power of digital marketing tools. With a community of over 250,000 members, continuously interacting with each other and the brand, the program represents a tangible way to attract an audience, ultimately sparking relationships that organically introduce a core target to related products.

Click here to learn more about the teams involved and how MarketBridge's Digital Relationship Marketing solution can help benefit your organization.

SOURCE MarketBridge