Real Techniques® by Sam & Nic Celebrates Fifth Birthday with a Makeover and New Additions to Makeup Brush Line

Jan 06, 2016, 08:03 ET from Real Techniques by Sam & Nic

GURNEE, Ill., Jan. 6, 2016 /PRNewswire/ -- Happy birthday beautiful! Real Techniques® by Sam and Nic, the fastest growing makeup brush brand in the United States created with top beauty YouTube personalities, Sam & Nic Chapman of Pixiwoo, is turning five in 2016. To celebrate, the brand is updating its look with bolder colors, sleeker packaging, a modern logo and new product additions, making Real Techniques brushes a must-have for any makeup bag.

"We know firsthand how important the smallest of details are when it comes to the perfect makeup look and the same rules apply for our makeup brushes," said Sam Chapman. "By keeping our line of brushes fresh and on pace with the latest trends, we can help our beloved followers find their most glamorous self!" 

"This year, we are super excited to introduce new products to both our original and Bold Metals Collections," added Nic Chapman of Real Techniques. "From a cleansing palette that you won't be able to live without, to a brow set that will have eyebrows looking fierce in no time, to the most versatile eye brush in the line, we think fans are going to love what we have to offer."   

Each brush in the original collection features UltraPlush™, custom-cut bristles and an extended aluminum ferrule for light and easy application.  A unique color-coded system corresponds to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. New products to the original collection include:

  • The Real Techniques Brow Set is the complete kit to keep those brows full, beautiful and on trend. The set features three exclusive brushes and two grooming tools all perfectly placed in a dual carrier/stand panoramic case ($19.99), including:
    • Angled Tweezers: Perfect for overall shaping, stainless steel with flat edges
    • Detailing Tweezers: Designed for a precise pluck, stainless steel with a fine, pointed tip
    • Slanted Brow Spoolie:  Perfectly shaped for detailed brow grooming and shaping
    • Slanted Arched Definer:  A Real Techniques exclusive created for impeccable brow mapping. Makes brow shaping as easy as 1-2-3 with its unique design allowing you to plot three dots at the inner, center and outer points of the brow to find the perfect shape 
    • Slanted Brow Brush: Ideal for filling in and defining your arches
    • Panoramic Case: Dual carrier and stand keeps brushes organized on your counter or on-the-go
  • Forty-Three percent of makeup brush users never clean their makeup brushes*. The Real Techniques Brush Cleansing Palette is here to help. This unique palette perfectly complements the Real Techniques Brush Cleansing Gel introduced last year and when used together cleans brushes 55 percent better** and improves the lifespan of the brush ($14.99). The Brush Cleansing Palette is made using performance-grade silicone that is both lightweight and ergonomically designed to fit comfortably over the user's hand. Its exclusive multi-textured surfaces are designed to gently work between the bristles for enhanced deep cleaning. Brush cleansing tips can be found at

*According to Paris Presents Incorporated study of 212 makeup brush users
**Tested using Real Techniques Cleansing Palette and Brush Cleansing Gel versus hand-cleaning with water

The Bold Metals® Collection, the brand's most luxurious line of makeup brushes, features softer than ever UltraPlush™ bristles, weighted handles for optimal control and refined artistry cuts for high-performance application - all styled in gorgeous gold, rose gold and silver detailing. New products from the Bold Metals Collection include:

  • The 102 Triangle Concealer Brush is the first and only concealer brush in the collection. Its unique three-sided design is perfect for concealing, blending, spot coverage and color correction. Engineered to allow for a different color concealing product on each side, this brush works to correct, conceal and set. ($18)
  • The 203 Tapered Shadow Brush is a Sam and Nic favorite. Its custom-cut tapered brush head is designed for seamless application and can be used for base shadow across the lid, concentrated color in the crease and overall blending from lash to brow, making it the most versatile eye brush in the collection and a must-have in any makeup bag. ($16)

All products are available online at and at select retailers.  You can also find Real Techniques on Facebook at, Instagram at @realtechniques, Twitter at @realtechniques, YouTube at and Pinterest at

About Real Techniques®
Reveal your inner expert with high-tech brushes + online tutorials. Created with professional makeup artists and top-rated YouTube beauty gurus Sam and Nic Chapman, Real Techniques brushes feature a color-coded system corresponding to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. Each brush is hand cut with UltraPlush™ synthetic bristles that help create flawless, high-definition results. Real Techniques offers a full base line of brushes as well as the luxury collection, Bold Metals®. For more information, visit Real Techniques' parent company, Paris Presents Incorporated, specializes in creating and distributing beauty products and personal care accessories to elevate the beauty experience for women.

Press Contact:
Amanda Coyne
Office: 312-245-0170

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