Real Techniques® Calls All Fans to Select Design for Limited Edition Makeup Brush Set
New City-Inspired Set Features Five Top-Rated Brushes
GURNEE, Ill., April 1, 2016 /PRNewswire/ -- From Buenos Aires' brights to answering London's calling, cities around the world have inspired many looks and trends over the years including the latest from the Real Techniques. As part of its fifth birthday celebrations, Real Techniques® by Sam and Nic – the fastest growing makeup brush brand in the United States* – will put the power into the hands of its million-plus social media fan base to determine the final city-inspired design for the 2016 limited-edition brush set. Aptly named 'Your Picks,' the set will launch just in time for the holidays.
Real Techniques' fans everywhere can select from five gorgeous ferrule designs, inspired by Sam and Nic Chapman's favorite fashion cities: Buenos Aires, Berlin, London, Shanghai and Sydney. Online voting opens today and continues through Thursday, April 14. Curated with the fans in mind, the limited edition Your Picks brush set will feature Real Techniques' five bestselling makeup brushes.
"This limited edition set is our way of saying thank you to our fans for their loyalty, unwavering support and enthusiasm over the past five years. We're able to celebrate this milestone because of our fans, so we wanted them to collaborate with us on this very special limited edition set," said Sam Chapman.
"We are constantly being inspired by beauty trends from around the world, and now is our chance to share with our fans what moves us and ignites our passion," added Nic Chapman.
Starting today, fans can visit the Real Techniques Facebook page to view the five city-inspired designs and vote for their favorite. After casting a vote, fans are encouraged to share their pick with friends and followers on Twitter and Instagram tagging @RealTechniques and the hashtag corresponding to their favorite design:
- #YourPicksSydney
- #YourPicksBerlin
- #YourPicksShanghai
- #YourPicksBuenosAires
- #YourPicksLondon
Fans can submit up to one vote per day from now until Thursday, April 14. The winning design will be announced on Real Techniques' social media channels in the fall, and the brush set will be available for a limited time at realtechniques.com and at select retailers nationwide just in time for the holiday season.
The Your Picks Set features five of the brand's top-rated brushes and makes a perfect gift for you or the beauty lover in your life ($29.99).
- Buffing Brush: The dense brush head is ideal for applying powder and mineral foundation for full coverage
- Contour Brush: UltraPlush™ bristles delicately apply product for a sheer, soft-focus sculpt and contour
- Stippling Brush: Offers dual-fiber bristles for creating airbrushed, high-definition results with multiple makeup formulas
- Deluxe Crease Brush: The soft and oversized brush head makes for easy contouring and effortlessly enhanced eyes
- Base Shadow Brush: Ideal for a smooth, flawless color foundation on the lids
For more information, visit Real Techniques on Facebook at facebook.com/realtechniques, Instagram at @realtechniques, Twitter at @realtechniques, YouTube at youtube.com/realtechniques and Pinterest at pinterest.com/realtechniques.
*Nielsen XAOC 52wk dollar sales ending 06.06.15, among top 20 brands
About Real Techniques®
Reveal your inner expert with high-tech brushes + online tutorials. Created with professional makeup artists and top-rated YouTube beauty gurus Sam and Nic Chapman, Real Techniques' brushes feature a color-coded system corresponding to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. Each brush is hand cut with UltraPlush™ synthetic bristles that help create flawless, high-definition results. Real Techniques offers a full base line of brushes as well as the luxury collection, Bold Metals®. For more information, visit realtechniques.com. Real Techniques is a brand from Paris Presents Incorporated, a company that specializes in creating and distributing beauty products and personal care accessories to elevate the beauty experience for women.
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Caitlyn Luchsinger
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SOURCE Real Techniques
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