MOUNTAIN VIEW, Calif., Feb. 28, 2017 /PRNewswire/ -- RealScout (realscout.com), the real estate technology firm that revolutionized the agent-client home search process, today introduced an expanded solution that helps brokerages realize the full potential of their buyer data to drive more deals, more profitably.
The new solution, RealScout BrokerIQ, leverages the company's industry-leading listing alert and collaborative home search platform to generate insights about a brokerage's buyers, then uses this data to help brokers win more listings and close more in-house deals. RealScout BrokerIQ is now available to brokerages in major U.S. markets.
"RealScout has already given us an invaluable competitive advantage for our buyer agents, and we now have the ability to accelerate our growth on the listing side of our business as well," said Michael Mahon, president of First Team Real Estate. "We recognized early on the untapped potential from our pool of buyers. RealScout was the only solution we found that not only collects the buyer data we need from our buyer pool, but also makes those insights immediately actionable."
By using RealScout BrokerIQ's proprietary technology and data, brokers can compile lists of buyer agents with clients that are interested in their active or future listings. This can be used for powerful listing presentations with real-time demand insights and proactive deal-making within their brokerage. BrokerIQ also provides one-of-a-kind analyses about a brokerage's buyer demand data, helping with difficult situations such as negotiating price reductions with home sellers.
"BrokerIQ is a critical tool for brokers looking to defend and improve their competitive position in 2017 and well into the future," said RealScout Co-Founder and CEO Andrew Flachner. "Buyer data is an untapped asset that is unique to every brokerage, and BrokerIQ turns that unique asset into a powerful deal-maker and tangible differentiator."
Flachner reported that one leading brokerage in California had already used BrokerIQ to identify 580 buyer matches for its 130 listings. "Every buyer-listing match is a transaction opportunity that routinely gets overlooked today," he said. "RealScout is committed to uncovering opportunities like this for our brokerage customers, helping them better orchestrate their team, clients, and business."
Brokerages that adopt BrokerIQ also continue to enjoy the benefits of RealScout's popular agent-branded, collaborative home search and listing alert platform. Agents increase both the number and velocity of offers through the solution's computer-vision-powered home search platform, and its listing alerts deliver an industry leading 60 percent lead-engagement rate.
"We decided to partner with RealScout due to their powerful technology which doesn't only engage our buyers, but also collects valuable data for our listing agents, triggering a powerful 'feedback loop' in our business," said Tom Flanagan, vice president of technology for Northern California brokerage Alain Pinel Realtors. "RealScout BrokerIQ lets us leverage our buyer pool and unique data to give our agents and clients a true advantage."
RealScout solutions are designed to empower brokerages and agents to complete more deals, more profitably, while providing a superior consumer experience. RealScout is funded by DCM and Formation 8, and is a graduate of the NAR REach® program. For more information, visit: www.RealScout.com.
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