HOUSTON, May 5, 2011 /PRNewswire/ -- Ending his first full year as a Houstonian, Jacob Sudhoff has found success in real estate at a time when the business has understandably seen better days. In fact, the current industry pitfalls, including a still unsettled market, incomplete developments and faltering builders – granted Sudhoff a roadmap for providing solutions and sales through the creation of two Houston-based companies that together now employ approximately 75 people. An impressive feat for any entrepreneur in such a short time, especially someone who just turned 30, and well deserving of the Best of Business Award in the Real Estate category, which was recently bestowed by the Small Business Commerce Association.
Sudhoff Properties, which has already moved once in the past year to accommodate growth, has infused the traditional residential brokerage with common sense, but often underutilized, tools and a strong dose of tech savvy. State-of-the-art functionality allows agents to track online interest in properties in real time and ensures that lead calls are never missed or go unanswered. Open houses are often marathon affairs rather than two-hour sessions, as the Sudhoff team understands that the greater the access they have to buyers and that buyers have to properties, the more likely they are to build relationships and close deals. Agents also have access to an in-house marketing team that includes a photographer, graphic designer, event planner and digital media expert, providing a full suite of services that guarantee each home is dressed for the occasion, not matter what the affair.
And while a substantial investment has been made by the firm to allow agents to focus on selling and create a high level of comfort and trust among clients, the result has been well worth the effort. Sudhoff Properties boasts a selling cycle that is one of the fastest on average in the city and has sold homes that had previously been on the market for up to two years with little or no activity.
The business to business side of real estate has also been fruitful for Sudhoff. Centralized Real Estate Services or C.R.E.S. was established in early 2011 to provide developers, brokers and builders with an expansive roster of offerings enjoyed by Sudhoff Properties agents, effectively saving clients time and money in orchestrating or securing many of the services on their own. Additional highlights include collateral development and printing (in-house), signage, public relations, website development, SEO services, social media, on-site sales management and sales staffing, appraisals, lead cultivation and customized call centers. Contract and listing management business already taking advantage of C.R.E.S. products include Lovett Homes, The Butler Brothers, Rohe & Wright and MHI. Also important given the current credit crunch, through partner company Coastal Horizon, C.R.E.S. can assist with debt negotiations and secure access to capital assistance ranging from hard money loans and land/lot banking to acquisition capital for distressed assets.
SOURCE Sudhoff Properties