Rebecca Romijn Discovers Wella Hair

WOODLAND HILLS, Calif., May 18, 2011 /PRNewswire/ -- In May 2011, Wella Professionals, the Global expert in salon hair color is launching a high-performance Care & Styling line consisting of 46 products that merge innovative technology and premium ingredients. The collections are easy to navigate and can be customized for specific hair needs, so women can express their individual sense of style, not only through hair color and cut at the salon, but also through sensorial care and styling at home.  Actress Rebecca Romijn has partnered with Wella to launch the new Care & Styling collections and open Wella's first North American flagship salon at Pipino 57 in New York City.  In celebration, Wella Professionals will also make a donation to American Red Cross Japan Relief.

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"I'm thrilled to be partnering with Wella!" says Rebecca Romijn.  "As a busy working mom, I'm always looking for beauty solutions that are enjoyable to use – smell and feel great – and deliver results for a fashionable, but not overdone look.  My favorite products from the new Wella collections are Brilliance Treatment and Ocean Spritz. The collections are easy to use and help keep my hair gorgeous looking every day."

On May 17, 2011, Rebecca Romijn joined celebrity stylist and renowned hair entrepreneur, Ric Pipino, in opening the first ever Wella Flagship in North America at Pipino 57 salon in midtown Manhattan.  "I'm a long-time Wella Professionals fan and user, carrying everything from the customized color bar to Wella's new Care & Styling collections that cater to both the artistic expertise of the professional, and the everyday styling necessity of the clients," says Pipino.

DISCOVER WELLA HAIR

Trusted by more than 180,000 salons worldwide, Wella Professionals provides a complete portfolio of professional color, care and styling products for women to realize their ultimate end look.  With the new Wella Professionals Care and Styling collections that complement the in-salon Color products, the hair journey transcends beyond the salon for amazing hair every day.

The Care range is organized into four sub-collections based on hair texture and hair condition or need, with each regimen formulated to engage the senses during cleansing, conditioning and treatments to deliver results that women can immediately see, touch and smell.  The Care range includes four sub-collections - Brilliance for colored hair, Enrich for dry or damaged hair, Balance for special scalp needs and Age Restore for mature hair.

The refined Styling range, uniquely organized by wet, dry and finish pillars (referring to the stage of application), is designed to enhance the finished look.  Each pillar includes a selection of products that provide four different levels of hold and the overall collection caters to every styling need, including volume, definition, straightening, shine and touchable hold.

Wella Professionals Care & Styling is available at Pipino 57 – Wella Professionals Flagship – and professional salons across North America starting in May 2011.  For more information and to find a salon near you, visit www.wella.com or www.facebook.com/wellausa.

About P&G Salon Professional

P&G Salon Professional products help make beauty dreams real everyday for millions of stylists and consumers worldwide.  P&G Salon Professional's brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals ®, Blondor by Wella Professionals ®, Clairol Professional®, Nioxin®, Superior products, inspiring education and unique salon business-building programs make P&G Salon Professional, a division of P&G Beauty and Grooming, a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Ric Pipino

Ric Pipino began his career as a hair stylist at the young age of fifteen in his hometown of Sydney, Australia.  For over 30 years, Pipino's celebrity following and editorial career have flourished. His fashion work includes layouts in Vogue, Elle, and GQ, as well as campaigns for Donna Karan and Victoria's Secret. His clients include many Hollywood stars such as Jaime Pressly, Fergie, Elle Macpherson, Bridget Moynahan, and Ali Larter. Ric has worked with renowned fashion photographers such as Patrick Demarchelier and Annie Leibovitz and Pipino's cross-generational appeal has made him a regular contributor on "Oprah," and "Access Hollywood." Ric's innate talent for setting hair trends has led him to be one of the most sought-after hair stylists in the world.

SOURCE P&G Salon Professional