WATERLOO, Ontario, Aug. 23, 2012 /PRNewswire/ -- Rebellion Media has solidified its presence in the entertainment vertical with the acquisition of a portfolio of video search engine properties, highlighted by TVDuck.com.
"This acquisition accomplishes several objectives for Rebellion. It brings 3 million monthly organic unique visitors to Rebellion's family of digital media properties, it gives us a new flagship brand in the entertainment category and it brings expertise in video that we intend to integrate with our TRACE platform," said Ted Hastings, CEO of Rebellion Media.
Rebellion has now completed the initial phase of its acquisition strategy, a period in which the company focused on finding building blocks for its TRACE (Traffic Revenue And Content Engine) platform, as well as gaining recognizable brands in its four targeted verticals:
Health & Wellness: SaffronRouge.com, ClinicalStudyConnect.com
Sports: Fighters.com, Fightline.com, MMAConvert.com, MMATraining.com
Technology: Snapsort.com, Sortable.com, Geekaphone.com
Entertainment: TVDuck.com, Twirlit.com, Manolith.com
"We're excited to be part of Canada's most aggressively growing digital media company, Rebellion Media. We have grown our traffic to substantial levels over the last several years, but we realized that we needed to scale our investment going forward in order to increase the personalized nature of our video content. To do so, we needed to team up with a larger entity that was making the necessary investments," stated Akshay Khanna, CEO of TVDuck.
About Rebellion Media
Rebellion Media's proprietary integrated digital media platform, TRACE, powers websites and mobile applications in four targeted verticals: health & wellness, sports, entertainment and technology.
Our significant expertise in highly personalized digital media experiences for our audience results in dramatically improved user engagement and a platform for our advertisers to truly connect with their customers. To learn more about the rebellion now underway, please visit http://www.rebellionmedia.com
PRLog ID: www.prlog.org/11954888
SOURCE Rebellion Media