NEW YORK , Jan. 25, 2018 /PRNewswire/ -- ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, today announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.
Receptiv's Reliable, Safe, Engaged (RSE) guarantee is structured around the most critical performance indicators for a valuable mobile video campaign, and pledges make-good impressions for those that don't meet the commitment criteria of at least 90% viewability score, less than 2% invalid traffic (IVT) or non-human traffic (NHT), and 100% brand safe for all managed service campaigns. Impressions are qualified through a series of proprietary measures and a network of best-in-breed partners, including MOAT, comScore, Nielsen Digital Ad Ratings, and TAG.
Receptiv's RELIABLE, SAFE, ENGAGED (RSE) Media Guarantee:
Reliable Media is viewable, free of non-human traffic and reaches the right person.
- Key partnerships include MOAT, IAS, TAG and Nielsen DAR
- All mobile web impressions include ads.txt to guarantee direct to publisher relationships
- Campaign Guarantees
- 90% viewability for rewarded media/80% for non-rewarded media
- Less than 2% IVT/NHT
Safe Media is served in environments that exclude violent, lewd or other objectionable content. Receptiv is committed to providing 100% safe environments, free of any vulgar behavior or content that could diminish brand value or the user experience such as obscene language, pornographic content and vulgar user generated content.
To ensure a completely brand-safe environment, Publishers must complete a three step process for inclusion in the Receptiv network:
- Complete both Apple and Google App Store vetting process and approval
- Complete Receptiv evaluation process to assess content, maintenance and engagement for overall health of environment
- Successfully test and integrate with Receptiv's software developer kit (SDK)
- Include ads.txt file in compliance with IAB Tech Labs to eliminate counterfeit mobile web inventory
Engaged Media is any impression targeted to mobile environments that earn top tier engagement rates that are proven to positively impact a mobile video campaign's performance. Receptiv's curated publisher portfolio features environments and content that demonstrate a clear value to their audience, reflected in the time they spend in-app, and the number of times they come back throughout the day or week. Receptiv's in-app network frequency and session duration earns brands 286% higher favorability and engagement rates per Vizu studies. Receptiv's platform boasts up to double the engagement times spent than the most popular mobile platforms: Google, Facebook, YouTube and SnapChat per comScore.
- Key partnerships include: comScore, AppAnnie
- Campaign Guarantees
- 100% of media fall within comScore's top 20 content app categories
- Vizu Brand Lift: <20%
"With ad fraud on pace to become a $50M problem in the next 10 years, and declining viewability scores, brands are demanding that their ad dollars are being spent on impressions that you can see; and that those impressions are being viewed by a human in a positive environment that doesn't contradict the message," said Ari Brandt, CEO of Receptiv. "Our rigorous evaluation process and partners like ComScore combine for a network made entirely of reliable, safe inventory that meets the audience where and when they're most engaged, so the real value of this guarantee is in the confidence and security we can offer agencies and the brands they represent."
Receptiv is the leading mobile video advertising platform serving Ad Age's top brands and world's largest mobile-first publishers. Receptiv's technology uniquely understands the mobile journey to target and create high-impact video experiences featuring real-time contextualization and value exchange resulting in the most receptive brand to user engagements. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, Receptiv puts human experience at the center of digital advertising, available via both programmatic and managed service to create contextualized brand engagements during 500 million key moments every month, across more than 1,300 premium mobile publishers. Backed by investors including Edison Partners and Revel Partners, Receptiv delivers measurable value for the world's leading brands, including Mars, Coca-Cola, Sprint, BMW, Microsoft, Wal-Mart, Merck, and 20th Century Fox. To learn more, visit www.receptiv.com.