Reclaiming the Joy of Weeknight Cooking: Acclaimed Chef Daniel Humm and CPG Veteran Mark Ramadan Launch Meal Kit, Riff

Developed by Chef Daniel Humm and His Culinary Team, Riff Delivers a Restaurant-Quality, One-Pot Meal in 20 Minutes, Now Available Nationwide at Target

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Chef Daniel Humm of three-Michelin-starred Eleven Madison Park and food and beverage CPG veteran Mark Ramadan announce today the launch of Riff, a line of chef-crafted meal kits designed to bridge the gap between convenience and scratch cooking. Priced at $6.99 per box, Riff is now available on shelves at Target locations nationwide and direct-to-consumer at www.eatriff.com.

Unlike traditional meal kits, Riff requires no delivery, no perishable produce and no advanced planning, just one pot and 20 minutes. Each Riff variety was developed across 18 months of rigorous research and development by Chef Humm and his culinary team. Ramadan's experience as a two-time exited entrepreneur, first as the co-founder and CEO of Sir Kensington's and then as CEO of Hu Kitchen, provided the operational roadmap to successfully bring that same real-ingredient standard to a shelf-stable format at retail scale.

"There's a massive gap between the meals people aspire to make and what they actually have the energy and time to cook on a weeknight," said Co-Founder Mark Ramadan. "We saw a huge opportunity to close that gap without compromise. That meant starting with quality ingredients, like organic bronze-cut pasta and sauces built on real spices and dehydrated vegetables, rather than artificial crutches or engineered flavorings. The result is a shelf-stable meal kit that delivers on Chef Daniel's standard of flavor and texture in a format that fits into everyday life. That's what makes Riff different: restaurant-level flavor, ingredient quality, and convenience don't have to be at odds."

Every Riff box delivers a complete, restaurant-quality dinner on its own, but it's designed as a flexible foundation. Home cooks are encouraged to "riff"—tossing in fresh vegetables, herbs, or leftover protein from the fridge to make each meal their own, whether they're an experienced cook clearing out the pantry or a beginner looking for a confident place to start.

The Debut Collection
The debut launch features five distinct varieties:

• Spicy Tomato Rigatoni: Organic bronze-cut, slow-dried rigatoni with a spicy, creamy tomato sauce made from real tomato, crushed red pepper, and parmesan, finished with savory crunchy toppings.
• Creamy Parmesan Cavatappi: Organic slow-dried cavatappi with a rich, cheesy sauce elevated by buttermilk, parmesan, and black pepper, finished with savory crunchy toppings.
• Garlic Lemon Rotini: Organic bronze-cut, slow-dried rotini with a light, umami sauce built on bold garlic, lemon, and diced shallot, finished with savory crunchy toppings.
• Sesame Ginger Noodles: Organic air-dried lo mein noodles with a bright, savory sauce featuring toasted sesame, real ginger, and green onion, finished with crispy onions and toasted sesame seeds.
• Coconut Curry Noodles: Organic air-dried lo mein noodles with a creamy, spicy sauce made from coconut milk and crushed red pepper, finished with crispy onions and toasted sesame seeds.

"For me, food is a language, and Riff is about giving people the confidence to speak it in their own way," said Co-Founder Chef Daniel Humm. "I wanted to bring more joy into everyday cooking and make delicious flavors feel within reach. Cooking doesn't have to be complicated to be meaningful. My hope is that Riff gives people the freedom to be creative, trust their instincts and feel proud of what they make."

Riff is stepping into a massive white space to create a brand new category: a quality, shelf-stable meal kit that gives ingredient-conscious shoppers a reason to shop the center store again. Rather than engineering taste with ultra-processed chemicals or artificial flavors, the team intentionally sourced real ingredients. There are three core components inside every box: organic bronze-cut pasta or air-dried noodles, a Chef Humm-crafted seasoning mix to build a sauce, and a crunchy topping.

The brand thrives on the perfect balance between Chef Humm's absolute refusal to compromise on culinary excellence and Ramadan's deep operational expertise. The latter brings decades of experience in transforming legacy grocery categories into premium, culturally relevant brands. Together, the founders are applying their complementary skills to reinvent a center-store pantry aisle that has relied on the same processed crutches since the 1970s.

About Riff: Founded by CPG veteran Mark Ramadan and renowned chef Daniel Humm, Riff offers a premium, 20-minute meal that bridges the gap between convenience and scratch cooking. Designed as a comforting guide for home cooks, Riff combines chef-crafted flavors with exceptional ingredients to prove that a shortcut doesn't have to mean compromise. Riff currently offers five kits for $6.99 at Target locations nationwide and direct-to-consumer online. For more info, visit www.eatriff.com and follow along on social at @eat.riff.

Media Contact:
Mia Fazio
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SOURCE Riff