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Record March Sales of 23,134 Bring Mercedes-Benz to Highest First Quarter Ever at 61,513

smart up 135%, Sprinter up 29.5% For the Month; Total MBUSA at 25,508, up 13.1%

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA) (PRNewsFoto/)

News provided by

Mercedes-Benz USA

Apr 03, 2012, 01:40 ET

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MONTVALE, N.J., April 3, 2012 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported a record March with sales of 23,134 for its Mercedes-Benz models, a 7.7 % improvement over March 2011 leading to the highest first quarter volume on record with sales of 61,513, up 15.3%.  Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,508, up 13.1%, and for the year-to-date 66,906, up 19.5 %.

(Logo: http://photos.prnewswire.com/prnh/20100901/NY58315LOGO )

"With the combination of strong sales performance in our volume model lines and a whole new generation of Mercedes-Benz products in the pipeline, we are ideally positioned to take advantage of the strengthening market and take the brand to new places," said Steve Cannon, president and CEO of MBUSA.  

Sales for the month of March were led by the C-, E-, and M-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,342 and the 9th generation E-Class followed with sales of 5,570.  MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 4,070 up 45.8% compared to March 2011.  Other strong performers were the company's popular new CLS four-door coupe which saw 242.9% growth and the SLK roadster which increased 179.3% over March 2011.  The SLS AMG supercar retailed 123 for the month, up 20.6%.

On a year-to-date basis, top performers again were the C-Class with 18,107 (up 19.2%) the E-Class with 13,873 and the M-Class with 11,480 (up 59.4%).

Amidst rising gas prices, diesel sales increased to 1,601, up 55.6% over the same period last year (1,029) and up 65.4% for the year.  On the other end of the spectrum, total AMG sales were 702, up 77.3% versus March 2011 (396) and up 62.2% for the year.

The company's smart brand continued five consecutive months of sales increases with March sales of 999 vehicles, a 135% jump for the month (compared to the 425 vehicles sold in March 2011).  The March volume is the highest on record for smart since MBUSA assumed responsibility in July 2011 and brings the year-to-date volume to 2,264, up 79 percent.

On the van side, sales of Sprinter Vans also saw strong momentum in March with sales of 1,375 – up 29.5% over last year and up 18.1% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,994 vehicles in March; a -3.3% decrease when compared to March 2011 (sales of 7,236 vehicles).  On a year-to-date basis, MBCPO sold 19,924 vehicles, an increase of 2.0% over the comparable period (with sales of 19,538).

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US.  More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.

Mercedes-Benz

Passenger Vehicles

Mar-12

Mar-11

Monthly %

YTD 2012

YTD 2011

Yearly %








C-CLASS

6,342

6,542

-3.1%

18,107

15,193

19.2%








E-CLASS

5,570

6,107

-8.8%

13,873

15,074

-8.0%








S-CLASS

981

981

0.0%

2,559

2,440

4.9%








CL-CLASS

64

88

-27.3%

210

299

-29.8%








SL-CLASS

74

179

-58.7%

270

545

-50.5%








SLS AMG

123

102

20.6%

286

255

12.2%








SLK-CLASS

567

203

179.3%

1,091

541

101.7%








CLS-CLASS

720

210

242.9%

1,757

448

292.2%








R-CLASS

144

265

-45.7%

437

675

-35.3%








M-CLASS

4,070

2,792

45.8%

11,480

7,200

59.4%








G-CLASS

88

99

-11.1%

261

290

-10.0%








GL-CLASS

1,969

1,953

0.8%

5,154

4,943

4.3%








GLK-CLASS

2,422

1,963

23.4%

6,028

5,441

10.8%








TOTAL

23,134

21,484

7.7%

61,513

53,346

15.3%








*SPRINTER

1,375

1,062

29.5%

3,129

2,649

18.1%








**smart

999

NA


2,264

NA









MBUSA        

Combined Total

Mar-12

Mar-11

Monthly %

YTD 2012

YTD 2011

Yearly %








GRAND TOTAL

25,508

22,546

13.1%

66,906

55,995

19.5%


*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

                                                                                                 

**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales

SOURCE Mercedes-Benz USA

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