Record Participation for MIPTV's Content 360

PARIS, March 24 /PRNewswire/ -- 12- 16 April 2010, Palais des Festivals, Cannes. -- 24 creators of digital content and applications have been selected for the final of the 5th edition of Content 360, the international cross media challenge held at MIPTV, which takes place in Cannes from 12 to 16 April.

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The upcoming edition of Content 360 has met with unprecedented interest. A total of 611 projects and videos were submitted this year from 44 countries, a 61% rise in the number of submissions compared to 2009. 19 countries are represented for the first time in the competition, including Denmark, Russia, China, Poland, Turkey and Japan.

The 24 chosen finalists are drawn from 14 countries, the biggest contingent coming from the United Kingdom, followed by Australia, South Korea, Spain, the United States, Chile, Denmark, France, Italy, Malaysia, the Netherlands, Poland, Latvia and Venezuela.

"Content 360 is an essential international event to support the development of transmedia creation. The success of this 5th edition has surpassed all our expectations both in terms of the number of submitted projects and their quality," said Ted Baracos, Director of Digital Media at Reed MIDEM.

Ogilvy, which is partnering the competition for the fourth time and for the first time with its client Coca-Cola in the category "Engaging with teens through branded content for Coca-Cola", has seen record interest, with more than 180 projects received, of which three found a place in the final.

The other partners of the competition are: TF1, the European Commission with Dailymotion, National Film Board of Canada (NFB) and the Korea Communications Commission (KCC). This year, MIPTV has for the first time created its own category: "Next Generation Audience Engagement", and has selected 10 of the most innovative projects from 149 submissions.

All the finalists will pitch their projects to a panel of executives from the audiovisual digital and advertising sectors or the world of advertising during live pitch sessions held in Cannes during MIPTV.

The winners in each category will be announced on Wednesday 14 April, during the Zapping Show awards ceremony hosted by British presenter Ray Cokes.

Discover the 24 Content 360 finalists on the MIPTV site:

http://www.mipworld.com/en/miptv/conferences-and-events/content-360

Note to editors:

ABOUT CONTENT 360

Merging content ideas and digital innovation, Content 360 is a unique international forum and competition at MIPTV which supports and stimulates the development of cross-media content creativity. The competition enables Internet & mobile producers, interactive agencies and digital designers to pitch directly their original ideas to leading broadcasters, agencies, and brands, meet the global TV industry and access financing opportunities. It also is designed to provide an exclusive context for all media companies to advance their cross-media strategies and to develop new ways to captivate and engage audiences across all digital platforms.

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit www.reedmidem.com.

www.miptv.com

SOURCE MIPTV 2010