NEW YORK, Feb. 14, 2012 /PRNewswire/ -- Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Fast Company has recognized it as one of the World's Most Innovative Companies. Placing No. 37 on the Top 50 list, Recyclebank was specifically recognized for its ability to translate its rewards for recycling-based model into other areas of sustainability such as transportation and energy. It was also recognized for its inventive use of digital strategies and gaming techniques to influence offline actions, which have proven to increase individuals' willingness to adopt green behaviors.
In addition to ranking the Top 50 Most Innovative Companies in the World, Fast Company also ranked Top 10s in more than 20 industry categories, such as advertising and marketing, fashion, biotech, music and design. In the gaming category, Recyclebank also placed No. 2 alongside the likes of Tapjoy, Zynga and EA for "making eco-friendly behavior a big game." Overall, Fast Company recognized 300-plus companies, including myriad burgeoning companies in Brazil, China and India.
"Recyclebank is all about welcoming the mainstream into the sustainability movement, and showing there are easy steps we can all take to live greener lives," said Jonathan Hsu, CEO of Recyclebank. "We thank Fast Company for acknowledging our efforts to push ourselves and others to rethink what it means to live sustainably. While we have accomplished much already, this is really just the beginning in a much larger journey toward motivating widespread behavior change on a global scale."
Fast Company's editorial team evaluated information on thousands of businesses across the globe to create the World's Most Innovative Companies issue. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity. Fast Company's Most Innovative Companies issue (March 2012) is on newsstands beginning Tuesday, Feb. 21, and available online at http://www.fastcompany.com/most-innovative-companies/2012/full-list.
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
ABOUT FAST COMPANY
Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek's Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue year over year. Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a leading provider of independent investment research.
Tyler Perry | The Bateman Group for Recyclebank
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