SAN FRANCISCO and NEW YORK, April 19, 2011 /PRNewswire/ -- Bateman Group, an integrated public relations and social media communications firm, today announced that Recyclebank, the company that rewards people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses, has retained the firm to serve as the company's PR agency of record handling all corporate, partnership and consumer communications, effective immediately. Bateman Group also announced the opening of new offices in the Brooklyn neighborhood of Park Slope to service the Recyclebank account as well as other Bateman clients located throughout the Eastern U.S., Canada and Western Europe.
Originally retained by Recyclebank in July 2010 to build awareness of the company's innovative partnership program, Bateman Group will now support communications programs targeting all of the company's core audiences: consumers, corporations and cities and municipalities nationwide. Bateman's responsibilities include corporate communications counsel; ongoing messaging work; executive thought leadership campaigns; speaker placement; consumer lifestyle media programs spanning print, online, radio and broadcast; regional media campaigns; and ongoing outreach to the business, marketing, advertising, consumer and sustainability media and bloggers. Tyler Perry, a vice president based in New York and eight-year Bateman veteran, will lead the bi-coastal team.
The agency's first major initiative in its new role will be spearheading media efforts for Recyclebank's Earth Month "Green Your Home Challenge", a nationwide consumer contest running from April 1, 2011 through April 30, 2011 that aims to educate, motivate and inspire people to live more eco-friendly lifestyles.
"Recyclebank works hard to educate and engage consumers, both online and offline, to increase household recycling, reduce household energy usage, and motivate individuals and communities to take other green actions," said Javier Flaim, senior vice president of global marketing at Recyclebank. "Bateman Group has been a tremendous asset in helping us take our message to a business audience, and we look forward to the expanded relationship as part of our ongoing communications effort to show members how impactful their everyday green actions can be."
"By adding Recyclebank's consumer business to our work on the corporate and partner side, we're turning our business goal of bringing on more consumer and sustainability sector clients into a reality," said Fred Bateman, CEO and founder, Bateman Group. "Recyclebank has seen incredible momentum in the past eight months with its disruptive approach to motivating green behavior. The message that small steps can lead to big environmental impact is simple, yet profound. We look forward to taking it to an even broader base of consumers."
New Offices in the Brooklyn Creative League
Effective today, Bateman Group has opened its doors at 540 President Street, 3rd Floor, Brooklyn, NY, 11215. The Brooklyn Creative League is located in the Park Slope section of Brooklyn. The main phone number is (718) 576-2463.
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
About Bateman Group
Bateman Group is an award-winning integrated public relations and social media communications agency founded in 2004 around a compelling vision — to make a bigger market impact for a smaller, more select group of companies. In the last two years, Bateman Group was named one of the "Best Boutique Agencies to Work For" by The Holmes Report, hailed as "One of Silicon Valley's top-tier tech agencies" by PR WEEK, and earned a Gold Bulldog Media Award for Best Consumer Tech launch. Bateman Group is headquartered in San Francisco with offices in New York City and additional staff in Boston. For more information, please visit the company website or the Bateman Banter blog.
SOURCE Bateman Group