Recyclebank's Jonathan Hsu to Discuss the Green Consumer and New Media at Fortune Brainstorm GREEN

Apr 16, 2012, 08:00 ET from Recyclebank

LAGUNA NIGUEL, Calif., April 16, 2012 /PRNewswire/ -- Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Chief Executive Officer Jonathan Hsu will discuss the changing green economy for consumers at the Fortune Brainstorm GREEN conference on Monday, April 16. The panel, "The Green Consumer: How New Media is Changing the Game," will bring together top executives from The Coca-Cola Company®, Zipcar and Best Buy who have all profitably utilized new media to drive environmental efforts that address major sustainability issues.

The explosion of digital networks has opened new channels for organizations to engage customers around sustainability, creating consumer interactions that go above and beyond convention. The panel will discuss the effectiveness of social networking and other digital strategies to mobilize the green consumer, and compare this approach to traditional marketing channels. Hsu will specifically share Recyclebank's experience with new media — how the company has gamified green lifestyle decisions and built customer loyalty to inject momentum into the zero waste economy.

Hsu is responsible for the overall operations and strategic direction of the company. A media and Internet executive veteran, he was previously the chief executive officer of 24/7 Real Media. Prior to his 11-year tenure at 24/7 Real Media, Hsu spent time as an M&A investment banker at JP Morgan Securities. He is a member of the World Economic Forum Future of the Internet Council, as well as The Paley Center for Media and the Vistage CEO global community. Hsu holds a B.A. in economics from Harvard University and an M.B.A. in strategic management and finance from the Wharton School at the University of Pennsylvania.

Attendees interested in participating through the Fortune Brainstorm GREEN virtual conference program, please register at:

The details for Hsu's session are as follows:


Jonathan Hsu, Chief Executive Officer, Recyclebank

Scott Griffith, Chairman and Chief Executive Officer, Zipcar

Barry Judge, Chief Marketing Officer, Best Buy

Bea Perez, Chief Sustainability Officer, Coca-Cola North America

Moderator: Poppy Harlow, Anchor,


"The Green Consumer: How New Media is Changing the Game" virtual conference panel discussion


Fortune Brainstorm GREEN, Ritz-Carlton Laguna Niguel, Dana Point, Calif.


Monday, April 16, at 3:45 p.m. PDT


Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit                                                                                                                                                                                                           

Laura Moen | The Bateman Group for Recyclebank
(415) 503-1818 |


SOURCE Recyclebank