Recyclebank's Samantha Skey to Discuss Green Gamification at Social Media Week

Skey joins panel of leading sustainability authorities using gaming strategies to encourage sustainability and drive consumer behavior change

Feb 13, 2012, 09:00 ET from Recyclebank

NEW YORK , Feb. 13, 2012 /PRNewswire/ --

Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced its Chief Revenue Officer Samantha Skey will join a panel of leading social entrepreneurs to discuss how combining gamification with social media, mobile and the web can promote sustainability at Social Media Week in New York. The panel, held on Wednesday, Feb. 15, falls on the heels of Al Gore noting gaming as one of the key tools to fighting climate change, and GreenBiz naming "Green Gamification" one of its top trends to watch in its annual State of Green Business report.  

Social Media Week (SMW) takes place from Feb. 13-17 in 21 cities worldwide and is a series of biannual conferences that serve as platforms to further understanding of social media's global impact on society.

With green social media marketing leader Bennu hosting the panel discussion, "Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability," Skey and peers from The Mutual, TerraCycle, and Practically Green will each share case studies on how they've successfully combined game-based marketing techniques with social media, mobile, and online tools to drive green behaviors. Skey will focus on how Recyclebank uses a carrot vs. stick model for motivating behavior change, offering members points for taking green actions like recycling, saving energy in their homes, and learning about sustainability-related topics. Members can then redeem these points with reward partners in more than 10 categories including food and beverage, health, beauty, home, clothing, accessories and gifts.

Skey is a frequent speaker at digital marketing events and on the topic of using gaming for good, including events at OMMA Global, ad:tech and next month's SXSWi conference. Beginning her digital career in 1994 by starting Interactive Imaginations' award-winning Riddler, one of the web's first real-time, multi-player, reward-based gaming sites, Skey works with Recyclebank brand partners such as Unilever®, Coca-Cola® and Macy's to create marketing campaigns that engage and inspire consumers around sustainable action. Since joining the company in 2010, Skey has also played an essential role in guiding the expansion of Recyclebank's digital platform and online rewards programs. Prior to Recyclebank, she has held various strategic digital development roles at Walt Disney Company, CNET, Alloy Inc. and Passenger Inc.

The event will be livestreamed worldwide. Join the stream at More information on the panel is available at

The details for Skey's session are as follows:


Samantha Skey, Chief Revenue Officer, Recyclebank


Dan Vallejo, Co-Founder and CEO, The Mutual


Albe Zakes, Global VP, Media Relations, TerraCycle


Susan Hunt Stevens, Founder and CEO, Practically Green


Moderator: Ashok Kamal, Co-Founder and CEO, Bennu, LLC


"Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability" panel discussion; event hashtag: #SMWgreengamification


Social Media Week, New York, Baruch College, William and Anita Newman Conference Center


151 E. 25th St., New York, NY, 10010


Wednesday, Feb. 15, from 4:00 - 6:00 p.m. EDT



Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit

Amy Ziari | The Bateman Group for Recyclebank
(415) 503-1818 |


SOURCE Recyclebank