Red Baron® brand reinvents microwave pizza with crispy, multi-serve CRUNCHTIME™ pizza

A 10-inch pizza designed for speed, convenience and a crispy bite

HOPKINS, Minn., Sept. 3, 2026 /PRNewswire/ -- Red Baron® pizza, the No. 1 frozen-pizza brand in the United States, is introducing a new level of convenience to pizza night with the launch of Red Baron CRUNCHTIME™ pizza. This game-changing innovation offers a 10-inch, multi-serve microwavable pizza that delivers a crispy, craveable bite in just 5 minutes. 

Built for busy families, Red Baron CRUNCHTIME pizza offers a faster, easier way to enjoy a full-size pizza without sacrificing quality. While microwave pizza has traditionally been limited to smaller, single-serve options, CRUNCHTIME pizza breaks new ground by pairing a multi-serve format with true microwave convenience. 

Designed specifically for microwave preparation, CRUNCHTIME pizza addresses the long-standing tradeoff between speed and texture — delivering a crispy crust and satisfying flavor in 5 minutes. 

"At Red Baron, we're focused on bringing consumers the flavors and convenience they're looking for," said Katie Hagen, senior marketing manager for Red Baron pizza. "CRUNCHTIME pizza is an exciting addition to our lineup — giving families a new way to enjoy a full-size pizza in just 5 minutes." 

This launch comes as Red Baron pizza celebrates 50 years of bringing families together over pizza, continuing a legacy of delivering quality, flavor and convenience for everyday occasions. 

It also reflects broader shifts in how consumers approach mealtimes. Today, half of all meals are prepped and cooked in under 15 minutes, according to research recently published by Circana.

With its 10-inch, multi-serve format, CRUNCHTIME pizza will be merchandised alongside the Red Baron pizza full-sized pizza portfolio — making it easy for shoppers to discover a new option for quick, convenient options. 

Red Baron CRUNCHTIME pizza is available now at major retailers and grocers throughout the United States. Varieties include Pepperoni, Meat Trio and Four Cheese, with a suggested retail price of $5.99. 

The launch will be supported by a national marketing campaign later this year, helping introduce CRUNCHTIME pizza to even more consumers. 

As it enters its 50th year, Red Baron pizza continues to evolve with consumers — bringing new ideas to the frozen-pizza category while staying rooted in what has made the brand a household favorite. 

Because at the end of the day, it's all about helping families Share Something Awesome®. 

About Red Baron Pizza 
Red Baron® pizza, a proud member of CJ Schwan's family of brands, is the No. 1 frozen pizza brand in the United States, known for delivering high-quality, great-tasting pizzas that bring families together. With a broad portfolio of products ranging from classic favorites to new innovations, the brand continues to evolve with changing consumer needs — offering convenient, satisfying meal solutions for everyday occasions. Rooted in a commitment to quality, value and flavor, Red Baron pizza is driven by its belief in helping families Share Something Awesome®. 

About CJ Schwan's 

Based in Minnesota, CJ Schwan's is a leading U.S.-based manufacturer and marketer of quality foods offered through retail-grocery and foodservice channels. Its many popular brands include Red Baron^®, Tony's^®, Big Daddy's™, Villa Prima^® and Freschetta^® pizza, Mrs. Smith's^® and Edwards^® desserts and bibigo™ and Pagoda^® Asian-style foods. The company is an affiliate of global lifestyle company, CJ Foods. To learn more about CJ Schwan's, visit www.cjschwans.com. 

SOURCE CJ Schwan’s