RED BULL® ADVENT CALENDAR FOR 2026 LAUNCHES IN THE U.S.

KEY FACTS:

• Product: Red Bull Advent Calendar
• Package design: Festive cartoons in the iconic Red Bull style
• Assortment: A variety of 24 8.4 fl oz cans, including the return of the 2020 Red Bull Winter Edition as Red Bull Festive Edition Arctic Berry and fan-favorite Red Bull Apple Edition
• Prize engagement: Chance to win prizes by scanning a QR code on the package and playing a holiday-themed digital challenge
• Availability start: September 28, 2026
• Where to buy: Select retailers nationwide while supplies last
• Product baseline: Each can in the assortment contains the same key ingredients as Red Bull Energy Drink, with a different taste

SANTA MONICA, Calif., Sept. 28, 2026 /PRNewswire/ -- Red Bull announced the Red Bull Advent Calendar for 2026, a limited‑time offering available beginning September 28, 2026. From holiday shopping to late-night gift wrapping and busy workdays to festive celebrations, the Red Bull Advent Calendar gives you wiiings as you are sleighing the season.

The Red Bull Advent Calendar brings together fan-favorite flavors, including Red Bull Apple Edition and a pack-exclusive Red Bull Festive Edition Arctic Berry, into one covetable holiday package. Consumers can also scan the QR code on the pack and access a holiday-themed mini-game on RedBull.com for a chance to win festive prizes. The Red Bull Advent Calendar is available in limited quantities at participating retailers nationwide while supplies last.

Q&A

What is the Red Bull Advent Calendar?

New and distinct from the 2025 version, the 2026 Red Bull Advent Calendar is a limited‑time seasonal variety pack launching in the U.S. Decorated with festive cartoons in the iconic Red Bull style, the Red Bull Advent Calendar opens to reveal an assortment of surprises: a variety of 24 8.4 fl oz cans, featuring popular Red Bull tastes with and without sugar, including the return of a seasonal fan favorite, Red Bull Arctic Berry as the Red Bull Festive Edition.

What is the Red Bull Advent Calendar prize engagement?

Consumers can scan the QR code on their Red Bull Advent calendar to join the holiday fun with a festive gift-sorting mini game on RedBull.com. Match presents against the clock, climb the leaderboard, and enter for a chance to win festive prizes. More information can be found at www.redbull.com/sleightheseasonrules.

What is Red Bull Festive Edition Arctic Berry?

Red Bull Festive Edition Arctic Berry is a seasonal fan-favorite featuring the frosty taste of raspberry (artificially flavored). First introduced as the 2020 Red Bull Winter Edition, it returns as this year's Red Bull Festive Edition and is available exclusively in the Red Bull Advent Calendar.

When will the Red Bull Advent Calendar be available?

The Red Bull Advent Calendar is available nationwide beginning September 28, 2026, while supplies last.

Where can consumers buy the Red Bull Advent Calendar?

The Red Bull Advent Calendar will be sold for a limited time at select retailers nationwide, including: 7-Eleven, Albertson's, Amazon, Circle K, Costco, CVS, H-E-B, Lowe's, Meijer, QuikTrip, Sam's Club, Target, Walgreens, and Walmart.

Does the assortment in the Red Bull Advent Calendar contain the same ingredients as Red Bull Energy Drink?

Each can in the Red Bull Advent Calendar assortment contains the same key ingredients as Red Bull Energy Drink, offered in a different taste. Some cans in the assortment are offered without sugar and use sweeteners instead. For more information, visit RedBull.com.

How much caffeine does each can in the Red Bull Advent Calendar contain?

Each can in the Red Bull Advent Calendar contains 80 mg of caffeine per 8.4 fl oz can – about the same as a home-brewed cup of coffee, and consistent with an 8.4 fl oz can of Red Bull Energy Drink.

Where can consumers find more information?

More information is available here.

ABOUT RED BULL

Red Bull Energy Drink is available in 178 countries worldwide, and more than 13.9 billion cans of Red Bull were sold in 2025 alone. An 8.4 fl oz can of Red Bull Energy Drink contains 80 mg of caffeine, about the same as in a home‑brewed cup of coffee.
For more information, visit RedBull.com.

SOURCE Red Bull North America