Red Bull and The ECA Launch Exclusive Membership Program for Gamers

1-Year of FREE ECA Membership Provided to People who Subscribe on RedBullUSA.com

WILTON, Conn., May 24, 2011 /PRNewswire-USNewswire/ -- The Entertainment Consumers Association (ECA), the non-profit membership organization that represents gamers, today announced that one year of ECA membership is being offered for free, with no credit card required for activation, to individuals who sign up through the Red Bull Gaming homepage. With free membership into the organization, members can begin instantly enjoying the numerous affinity benefits, educational resources and advocacy efforts that are provided to the ECA community. The ECA and Red Bull Gaming will continue to introduce exciting new programs and events that will be announced in the coming months.

"Working together with Red Bull Gaming and their team of professional gamers is a natural fit for us," said Heather Ellertson, ECA Vice President of Marketing. "Our goal at the ECA is to constantly expand our voice to video game consumers in new and unique ways, and we are extremely grateful for companies and brands like Red Bull who endorse our message and help us spread the word."

"I think it's a great opportunity for gamers to stay updated on happenings in this industry," said Michael "Flamesword" Chaves, Red Bull professional gamer. "The ECA benefits gamers in many ways and by providing free access to their newsletter, gamers everywhere can stay in the know on what's happening in their world."

For a full list of ECA partnerships and membership benefits, to learn how to become a member, or to find out more about the organization, go to: www.theECA.com

About The ECA

The ECA is the non-profit membership organization which represents consumers of interactive entertainment in the U.S. and Canada. The association was founded to give gamers a collective voice with which to communicate their concerns, address their issues and focus their advocacy efforts. As such, the ECA is committed to a host of public policy efforts, empowering and enabling the membership to effect change. Additionally, the organization provides members substantial affinity benefits including discounts on games-related purchases and rentals, as well as community and educational initiatives. For additional information on the ECA, including affinity benefits, member discounts and joining the association, please visit: www.theECA.com

SOURCE Entertainment Consumers Association