Red Carpet Season And Upcoming Fashion Week Are Perfect To Reveal Undercover Hollywood Fashion Secrets - Trusted Tips And Tricks Used By Celebrity And Runway Stylists

Jan 16, 2014, 16:05 ET from Hollywood Fashion Secrets

MINNEAPOLIS, Jan. 16, 2014 /PRNewswire/ -- The Awards Season is in full swing and as celebs hit the Red Carpet, and soon models the New York Fashion Week runway, fashionistas across the globe will tune-in to the daring new styles including the plunging neckline of Amy Adams red Valentino dress and black billowing strapless design of Sofia Vergara's Zac Posen gown at the Golden Globes and Gwyneth Paltrow's recent showing in a "Deep V" DVF jump suit – all of which are perfect for a  little help from some Hollywood Fashion Secrets such as Fashion Tape, Silicone CoverUps nipple concealers and Breast Lift Tape.

"We love this time of year," said Jane Dailey, Fashion Fairy Godmother and President of Hollywood Fashion Secrets, the company that, 12 years ago, brought the world the first-ever Fashion Tape -- medical grade double-sided skin- and fabric-ready tape designed to hold anything from a gaping shirt to deep plunging neckline and strapless styles perfectly in place.

"We are all awed and inspired by the looks the celebrities don on the Red Carpet at such key events as the recent Golden Globes and upcoming SAG Awards, Grammys and the coveted Oscars, as well as by what will hit the runway for the Fall season in New York City next month.  These events offer the ideal opportunity to share the undercover fashion secrets that insiders like the celebrities, their stylists, and fashion designers, the models and their stylists have all known for years."

Undercover Secrets Revealed
From the red carpet and runway to Main Street, the office and the mall, these items are every day essentials designed to help women achieve polished looks from sexy glam to business casual with ease and confidence.

Fashion Tape: #1 choice of stylists. Empowers women to wear any style of clothing easier and more confidently!

Fashion Tape Gun: The World's first refillable fashion tape gun. This revolutionary item advances and cuts the perfect amount of tape every time.

Accessory Dots: When you don't need a lot, use a Tape Dot! Perfectly sized to secure the small stuff like belts, bling, shoe straps, scarves and more.

Silicone CoverUps (nipple concealers): When going braless or wearing unpadded bras, guard against the pesky perkies that can pop up at any moment. 

Breast Lift Tape: A unique approach as this lift tape is applied atop the breast delivering a natural-looking lift.

Silicone Breast Enhancers: Placed under your breasts to create "Va Va Voom" volume. Creates star-quality cleavage.

Bra Converter Clips: Convert any bra into a cross-back style. Perfect for racer-back and racer-front looks.  Added bonus: lifts breasts in the process.

Deodorant Removing Sponge : Eliminate deodorant streaks, make-up powder along your neckline, pesky pet hair and lint with just a swipe.  Stash the sponge in your purse for a quick touch-up anytime.

Eye Makeup and Nail Polish Remover Corrector Swabs: Achieve flawless makeup with these genius corrector swabs. Touch ups are a snap. Literally snap the stick and the liquid flows to the cotton swab end.

Perfume Atomizer: Stop toting the large perfume bottle in your bag. The sleek capsule is no-drip and purse-ready and offers 60 quick-spritz sprays of your favorite fragrances.

Deodorant Wipes: A single towelette swipe instantly wipes away odor and re-applies deodorant.

About Hollywood Fashion Secrets
Hollywood Fashion Secrets, based in Minneapolis, Minn., is the originator of Fashion Tape and the creator of the Style Essentials category, a new product category in the fashion & beauty industry aimed at delivering useful, everyday items, tools and secrets that help women solve daily fashion and beauty challenges.  Founded in 2001 with its first product, Hollywood Fashion Tape® -- the original Fashion Tape – the team arrived on the fashion scene intent on helping women keep garments perfectly in place.  From keeping deep plunging necklines intact for special occasion styles and solving cardigan gaps for everyday dressing to executing on-trend layering looks and DIY fashion with ease, Hollywood Fashion Secrets' Fashion Tape has been there from the beginning.  Since its launch, the company has sold more Fashion Tape than any other brand – over 40 million feet of tape – enough to stretch from New York City to Milan and back again!

Today, the company's product collection covers a range of 30-plus Style Essential items including the Breast, Bra and Nipple collection with such innovative necessities as breast lift tape, silicone nipple concealers, clear bra straps, breast enhancers and bra converting clips; the Fashion Tape line offers a range of Fashion Tape solutions from varying length strips and shapes to accessory dots and more; the Clothing Care line includes the sweater saver stone, deodorant removing sponge and garment shields, among others; the Pant Alteration assortment offers the Hip Hugger back belt, boot straps for a snug jean into boots tuck-in and temporary hem tape to adjust jean length for heels to flats; as well as the Wedding assortment delivering a range of special occasion items for the bride and bridal party to get ahead of common styling snafus on the big day. Hollywood Fashion Secrets is the definitive voice on Style Essentials and solution secrets to provide women the ability to feel fabulous and fearless no matter what they're wearing.  The company's Style Essential items can be found at national retailers such as Old Navy, JoAnn, CVS and others, as well as  Join HFS virtual fans at

Contact: Mardi Larson, or 612.928.0202

SOURCE Hollywood Fashion Secrets