Red Roof® Rebrands its Women Initiative and Launches SHE to Support, Help and Elevate Women

COLUMBUS, Ohio, April 5, 2023 /PRNewswire/ -- Red Roof^®, an award-winning leader in the lodging industry, has evolved its Forum on Leadership for Women Entrepreneurs into a 360-degree program, SHE, to continue to support, help and elevate women. The annual SHE Leads Forum, taking place September 28-29 in Dallas, TX, will be a kickoff for a continuous infusion of inspiration for women primarily in hospitality, that facilitates sharing professional experiences and provides collaborative learning opportunities to foster change in industry.

SHE will provide thought leadership, access to resources and serve as a platform, sharing content and best practices through a dedicated website, she-leads.com, which is coming soon. Additionally, SHE will create a quarterly e- newsletter providing topical news women can use. In the meantime, more information about SHE and the SHE Leads Forum can be found at https://www.redrooffranchising.com/sheleads.

"Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace," says Marina MacDonald, Red Roof Chief Marketing Officer. "The company is committed to providing women the tools they need to manage more effectively so they have the critical skills and business acumen to rise in the ranks and develop the confidence to become successful business leaders."

SHE will address relevant topics related to entrepreneurship and ownership, health and wellness, personal branding and side hustles. 

"Currently, 35% of Red Roof hotels are owned or partially owned by women, in a sector traditionally dominated by men," said George Limbert, Red Roof President. "Those numbers will increase as we continue to support women and provide them with access to resources they want and need to thrive."

About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy^® segment serving millions of guests each year. With coast-to-coast locations, Red Roof, now in its 50^th year, has over 60,000 rooms in more than 680 properties in the U.S. and internationally in Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn^® and Red Roof PLUS+^®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof^®, offering guests A Brand New Way to Extended Stay^®; and The Red Collection^®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.^® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights^® with the Red Roof industry-leading loyalty program, RediRewards^®. Hospitality goes beyond the hotel room through Red Roof's ESG program, Purpose with Heart— an umbrella for operating behaviors and policies, as well as Red Roof's existing legacy social responsibility program, Room in Your Heart. For reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof's free app for iOS and Android devices. 

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly. 

SOURCE Red Roof