Red, The Steakhouse Boca Raton Taps The Gab Group As Agency Of Record

BOCA RATON, Fla., Nov. 6, 2013 /PRNewswire/ -- Red, The Steakhouse—named one of the country's best steakhouses by Esquire, USA Today, Playboy and Forbes—has appointed award-winning brand communications firm The Gab Group to launch its redesigned Boca Raton location. Through public relations, marketing and social media, The Gab Group will introduce the revamped Red Boca Raton this season.

"We're thrilled to reveal the all new Red, The Steakhouse in Boca Raton," says Michelle Soudry, founder of The Gab Group. "Thanks to strategic changes based on feedback from locals, Red now offers its high-quality steakhouse experience with more value choices, which we know area patrons will appreciate."

The enhanced customer experience at Red Boca Raton starts with pricing, which has been lowered throughout the menu. Guests can still expect Red's high quality standards, including being one of four restaurants in the country to serve Certified Angus Beef Prime steak, a distinction met by less than 1.5% of beef. All components of the modern steakhouse menu are made from scratch, and Red sources only the best ingredients. Further, Red offers a modern-noir atmosphere, exclusive hospitality and an award-winning wine list.

Renovations include new signage and lounge seating outside, as well as a reconfigured entrance, expanded bar, revamped dining room and enlarged VIP room inside. New banquet facilities to accommodate parties of 30 to 200 will debut Nov. 1, in time for holiday, corporate and social functions.

Red, The Steakhouse in Boca Raton has also introduced their all new Executive Trio menu, a $49-per-person three-course dinner offered 5-7 p.m. daily including choice of red or white wine, coffee or soft drink.

Founded by Brad Friedlander in 2004, Red, The Steakhouse has locations in Beachwood and Cleveland, Ohio, and Boca Raton and South Beach, Fla. Red Boca Raton is located at 1901 N. Military Trail. For reservations, call 561.353.9139 or visit www.redthesteakhouse.com.

About The Gab Group

Founded in 2004 by PR visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national hospitality, celebrity and luxury lifestyle accounts.  Consistently ranked in the Top 25 PR Agencies in South Florida by the South Florida Business Journal, the agency's scope of services includes brand-focused PR, strategic marketing, hospitality consulting services and special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.

SOURCE The Gab Group