Redbox Rents Record-Breaking Two Million DVDs On New Year's Eve

Americans Ring in the New Year with a Movie at Home

Jan 01, 2010, 18:11 ET from Redbox Automated Retail

OAKBROOK TERRACE, Ill., Jan. 1 /PRNewswire/ -- Redbox, the fully-automated DVD rental provider located at the nation's leading grocery, mass, drug and convenience stores, rented more than two million DVDs on New Year's Eve surpassing the Company's previous one day rental record by more than one-hundred-seventy-thousand rentals. "District 9," "G-Force," "Paranormal Activity" and "Julie & Julia" were among the night's top rentals. With more than 19,000 locations nationwide, consumers have embraced the convenience, fun and value of redbox.

"With many Americans celebrating New Year's Eve at home and many more resolving to save money in 2010, redbox proved a great way to do both," said Gary Cohen, senior vice president, marketing and customer experience. "Renting a record-breaking two million DVDs in a single night, redbox looks forward to continuing to provide consumers with incredible value and convenience in the New Year."

In 2009, redbox surpassed 350 million rentals nationwide. Redbox makes DVD renting easy, affordable and fun. Located at select McDonald's restaurants, leading grocery and convenience stores, and Walmart and Walgreens locations in select markets, each fully automated redbox kiosk holds 630 DVDs, representing up to 200 of the newest releases. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. Customers can keep the DVD for as long as they'd like for one low nightly rate, and return it to any one of redbox's more than 19,000 locations nationwide.

For added convenience, customers can reserve a DVD online at www.redbox.com or via an iPhone and pick it up at the redbox location of their choice.

About Redbox

Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc., offers new release DVD rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 500 million DVDs and is available at more than 19,000 locations nationwide, including select McDonald's restaurants, leading grocery and convenience stores, and Walmart and Walgreens locations in select markets. For more information, visit www.redbox.com.

SOURCE Redbox Automated Retail



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