RedEnvelope Enlivens Gifting Experience with Brand Renewal

Sophisticated Online Gifting Site Unwraps Improved Brand Experience to Celebrate Moments

Oct 21, 2013, 11:20 ET from RedEnvelope

SAN DIEGO, Oct. 21, 2013 /PRNewswire/ -- RedEnvelope®, the premiere online gifting site, is revitalizing the brand with an improved gifting experience. The site is expanding its portfolio of products with daily additions of extraordinary and unique gifts, while pushing the evolution of the RedEnvelope iconic red gift box into an aspirational emblem that brings joyful anticipation for those giving and receiving. RedEnvelope's signature red gift box has been an important part of the brand's tradition and an enhanced gift box is now offered complimentary with gifts.


At the heart of the RedEnvelope rebrand is the discovery of unexpected gifts that orchestrate an unforgettable moment for those giving a gift, and those receiving it. The site will double the product line of distinctive gift options with products that are carefully chosen for their quality, design and meaning.

RedEnvelope is elevating the gifting experience further by enhancing its gift box and offering it complimentary. Featuring an elegant, high-end box in matte finish, the newly redesigned red gift box offers the added presentation value of sending a beautifully packaged product that delights from the moment the ivory ribbon is pulled from the box top.

RedEnvelope will continue to offer exceptional customer service to ensure a positive gifting experience. Continuing with the RedEnvelope guarantee, gift givers or recipients can exchange any non-personalized products that did not meet their standards, for any reason.

"RedEnvelope aims to help celebrate every moment and make it special with unique gifts that hold meaning and create memories," said RedEnvelope Chief Marketing Officer Terri Funk Graham. Our rebranding efforts will help reinvigorate the brand, and in turn, offer gift givers a chance to discover new meaningful milestones to celebrate. By providing a wider range of carefully chosen gift options and our signature red gift box at no cost to our customers, we hope to create a valuable celebratory experience for the gift giver and their loved ones."

The rebranding efforts will elevate the site's authority as a trusted source for discovering inspirational gifting ideas that will make gift givers heroes in the eyes of their recipients. Shoppers will experience a new browsing/shopping experience and a continued focus on unique, high-quality products that are beyond the ordinary.

For more information about RedEnvelope, visit

About RedEnvelope
RedEnvelope is the source for premium gift ideas, inspiration, tips and discovery that celebrates connections and relationships through unique gifting. The online gifting retailer brings classic and modern together with sentiment and authenticity. RedEnvelope's catalog and site,, feature an extensive collection of new and unexpected gifting options that provides an inspiring and memorable gifting experience. 

SOURCE RedEnvelope