Redfin Launches Custom Listing Service for Home Builders
Redfin Builder Services Gives Home Builder Clients Data-Driven Market Research, Massive Exposure Among Buyers on Redfin.com and Premium Listing Service
Nov 13, 2013, 11:00 ET
SEATTLE, Nov. 13, 2013 /PRNewswire/ -- Redfin (www.redfin.com), the technology-powered real estate brokerage, today announced Redfin Builder Services to help residential developers sell new homes and condominiums. Redfin Builder Services provides developers with a comprehensive range of tools and services to sell new homes faster and smarter, all built around the company's dedication to service that has earned Redfin a 97 percent customer satisfaction rate.
"Redfin Builder Services is one-of-a-kind in the marketplace," said Adam Wiener, vice president of new business and analytics at Redfin. "We are the only brokerage that can provide massive exposure to millions of buyers online, targeted email marketing capabilities and a highly trained local team of real estate professionals under a single roof."
Redfin leverages its network of hundreds of agents, access to Multiple Listing Service (MLS) sales data, and proprietary database of home-buyer preferences to provide its clients custom market research to inform product, pricing and marketing decisions. Based on these insights, Redfin brings together local real estate experts with marketing, social media and communications specialists to create an integrated sales and marketing program. Each program is tailored to the scale of the project, but starts with featured placement on Redfin's website and mobile applications, exposing those properties to millions of home shoppers each month.
Redfin also announced its first official Redfin Builder Services client, the Solo Lofts, a 20-unit green condo building in Seattle, to be built by Vancouver-based InHaus Development. Pre-sales begin in January 2014.
Redfin launched Redfin Builder Services after a successful sales effort at the Vannoy Park community in Atlanta, in which Redfin sold all 26 units in less than 10 months at 99 percent of the client's target pricing.
"Redfin's combination of extreme professionalism, customer-first mentality and technology worked magic for us," said Nick Halaris, partner, AH Capital, a Vannoy Park investor. "The entire project sold in record time and at prices higher than the market rate we anticipated."
Redfin Builder Services Program
| Market Research |
Research that helps builders make informed decisions on everything from the number and size of units to how to price them, based on the preferences of millions of buyers. |
| High-impact Debut |
Buzz-building launches that combine traditional and social media with community outreach and events. |
| Precision Marketing |
Exposure to millions of Redfin users in classes, online and on mobile devices. |
| Customer Relationship Management |
A complete picture of online and offline buyer behavior to create the optimum sales and marketing plan and deliver the best possible experience to builders and buyers. |
Redfin Builder Services is available in the 22 markets that Redfin serves nationwide. For more information, click or paste the following: http://www.redfin.com/services/builder-services
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About Redfin
Redfin (www.redfin.com) is a technology-powered real estate broker that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not sales-people, earning customer-satisfaction bonuses, not commissions. Redfin online tools feature all the broker-listed homes for sale, as well as for-sale-by-owner properties that don't pay brokers a commission. The company serves 22 U.S. markets and has closed more than $8 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider. Follow us on our blog (blog.redfin.com), Facebook (facebook.com/redfin), Google+ (plus.google.com/+Redfin), LinkedIn (linkedin.com/company/Redfin), and Twitter (@redfin).
SOURCE Redfin