Redfin Publishes Top Five Home-Selling Tips for Spring Selling Season

Data-Proven Best Practices Include Listing on a Friday and Before June

Feb 12, 2013, 09:00 ET from Redfin

SEATTLE, Feb. 12, 2013 /PRNewswire/ -- Technology-powered real estate broker Redfin (www.redfin.com) today announced five data-proven home-selling tips for 2013. Redfin analyzed more than 500,000 home listings and sale records to determine the most important actions home sellers can take to maximize their chance of selling, get the highest price, and decrease time on market.

(Photo: http://photos.prnewswire.com/prnh/20130212/SF58576)

  1. Friday is the best day to list a home.Homes listed on a Friday sell faster (81 days on the market, on average) for a price closer to their asking price (99.1 percent of the original asking price, on average) than homes listed on any other day of the week.
  2. April is the best month to list, but definitely before June.Homes listed in April sell for closer to their original asking price, with a 99.2 percent sale price-to-list price ratio, compared with a 97.3 percent ratio for homes listed in December. The period of March through June had the largest percentage of homes that sold within 90 days of their debut. 
  3. Price your home right the first time. In the first week that a listing goes on the market, it receives nearly four times more visits on real estate websites than it does a month later.
  4. Use professional photos on your listing. Listings with photos taken with a digital single-lens reflex (DSLR) camera sold for prices considerably closer to their asking price than those with point-and-shoot photos. Sellers made $5,700 more for a home priced between $400,000 and $500,000 when they used DSLR photos.
  5. List your home with a Redfin agent. Homes listed by a Redfin agent sell faster and for more money than nearby comparable homes listed by other agents. According to a recent study, Redfin listings:
    • Sold 6 days faster than the competition.
    • Sold for $2,700 more (median) than the competition.
    • Were 12% more likely to sell than the competition.

To read Redfin's full report on the top five tips for home sellers, click here.

About Redfin
Redfin (www.redfin.com) is a technology-powered real estate broker that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not sales-people, earning customer-satisfaction bonuses, not commissions. Redfin's online tools feature all the broker-listed homes for sale, as well as for-sale-by-owner properties that don't pay brokers a commission. The company serves 20 U.S. markets and has closed more than $5 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider. Follow us on blog.redfin.com, on Twitter @redfin, and Facebook.com/Redfin.

SOURCE Redfin



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