Reese Pharmaceutical Rebrands to Reese Consumer Health, Marking Shift from Manufacturer to Brand Builder

New identity reflects Reese's evolution into an insight-driven partner for OTC brands, leveraging nearly 120 years of expertise to bring next-generation health products to market faster

CLEVELAND, Aug. 18, 2025 /PRNewswire/ -- Reese Pharmaceutical today announced it is rebranding as Reese Consumer Health. This new identity reflects the company's evolution from a traditional private-label manufacturer to a strategic innovation partner focused on consumer-first, insight-driven co-creation and brand building for over-the-counter (OTC) and healthcare supplement products.

Reese has long been known for manufacturing and distribution excellence. Today, leveraging nearly 120 years of category expertise, deep retailer relationships, and data-driven market insights, the company is taking a proactive approach — anticipating consumer trends, developing turnkey product concepts, and guiding partners from idea to shelf.

"In a market defined by heightened consumer expectations, post-COVID self-care trends, and rapid innovation cycles, brands need partners who can help them move quickly and strategically," said Jeff Reese, President of Reese Consumer Health. "We're evolving from co-packers to consumer insight–driven collaborators, working side-by-side with partners to bring next-generation products to market through strategic retail relationships and a strong omni-channel focus."

As part of its growth strategy, Reese will:

• Expand globally and increase capacity — entering international markets for the first time this September and investing in a new 10,000-square-foot Cleveland facility, expected to open in late 2026. The state-of-the-art building will consolidate operations, expand manufacturing capabilities, and serve as a collaborative hub for developing innovative products with brand partners.
  
  
• Grow its portfolio — refreshing flagship products like Reese's Pinworm, now featuring new consumer-validated claims such as #1 doctor-recommended brand, fast relief, and a pleasant taste profile, alongside a redesigned package for stronger shelf appeal. Reese is also actively adding to its brand portfolio through selective acquisitions to broaden its reach and category leadership.
  
  
• Enter new and adjacent categories — leveraging over a century of category expertise and real-time consumer insights to identify high-growth opportunities in first aid, digestive care, feminine health, and wellness supplements, ensuring Reese can meet consumer needs globally, across the health and wellness spectrum.

"Reese is embracing a new vision with consumers at the center of everything we do," said Joseph Juliano, Vice President of Sales, Marketing, and New Business Development. "From emerging players to global leaders, we use real-time insights to spot trends early, develop concepts that align with our partners' brand equity, and deliver a full turnkey path from sourcing to shelf — ensuring products resonate with consumers around the globe, wherever they choose to shop."

Reese will officially unveil its new brand identity and expanded vision at the NACDS Total Store Expo (Booth #1644) in San Diego from August 23-25, 2025.

** Press Images - New Logo & Refreshed Pinworm Packaging

About Reese Consumer Health
Founded in 1907 and headquartered in Cleveland, Ohio, Reese Consumer Health is a consumer-first, insight-driven company with nearly 120 years of expertise in manufacturing and collaborating with retailers. Reese helps organizations create innovative OTC products and supplements, leveraging deep industry knowledge to deliver high-quality solutions across the healthcare sector. With an expanding portfolio of brands, including Reese's Pinworm, Reese is committed to driving consumer health innovation through omnichannel strategies that reach a wide range of consumers across multiple retail and distribution channels.

Media Contact:
Andrea LePain
[email protected]

SOURCE Reese Pharmaceutical