Reese Witherspoon Launches Draper James, a Southern Inspired Retail Brand
May 06, 2015, 10:00 ET
NEW YORK, May 6, 2015 /PRNewswire/ -- Reese Witherspoon has announced the launch of Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South. The brand is named after Reese's grandparents, Dorothea Draper and William James Witherspoon, who remain today her greatest influences.
"I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," says Reese, speaking to the ethos behind Draper James.
While growing up in Nashville, Reese was taught the importance of grace and charm. She learned that being overdressed was far better than being underdressed, and she grew to love clothes, accessories and home items that are unabashedly pretty. These influences are present in Draper James; the brand offers flattering, feminine dresses and separates in bright and cheerful prints, with styles meant to be playfully worn and mixed together. Accessories will range from jewelry to handbags, while home offerings will include stationery, blankets, pillows, and cocktail napkins amongst others.
"Draper James was built on the backdrop of Reese's Southern past which is both timely and relevant. Not only is the South having a cultural surge, but it has a rich ecosystem that we tapped into on every level," says CEO, Andrea Hyde.
Draper James will be working closely with Southern artisans and will produce proprietary items in Southern factories.
Manufactured and designed in-house, the brand will launch direct to consumer online at DraperJames.com, followed by its first brick and mortar store opening this fall in Reese's hometown of Nashville.
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SOURCE Draper James