DALLAS, Nov. 3, 2011 /PRNewswire/ -- Reflect, the premier rich media solution provider that delivers immersive customer experiences through technology and integrated services, and CBS Outernet, the industry leading outdoor media company offering a full range of advertising services, will be speaking at the CETW show in New York at the Jacob K. Javits Convention Center November 9 at 2:00 EST. The session, ROI Analysis as a Critical Project Element, will cover a high level framework for mapping and reporting ROI. Attendees will learn the importance of planning for and achieving the highest possible Return on Investment based on case examples by leading retailers. Speakers Jesse London, Vice President, General Sales Manager, CBS Outernet, and Matt Schmitt, Co-Founder and President of Reflect, will provide their invaluable insight from jointly bringing some of the largest digital OOH networks to market.
Exhibiting in Booth #536, Reflect will showcase new ViewPoint solutions for increasing customer engagement using its market-leading ReflectView™ software platform. The ViewPoint solutions bring together the right hardware and deployment services for leveraging the ReflectView software suite in retail and out-of-home media networks. Reflect has worked with clients and a premiere partner ecosystem to identify and assemble ViewPoint solutions to meet the needs of businesses using digital media for messaging and interactive applications.
New ReflectView Solutions:
TouchPoint – Engage and Assist Customers
An Interactive display system for point of service and assisted shopping applications. TouchPoint supports customers' touchscreen activity and interaction with physical sensors, buttons and product lift triggers and is used in welcome areas, customer service and shopping zones such as endcaps and product demo locations.
MediaPoint – High Quality HD Media for Awareness & Motivation
Used for passive media messaging, MediaPoint Supports HD media, screen segmenting with images, videos and dynamic content such as real-time information or social media content. MediaPoint is used in general customer wait areas, store departments, endcaps and in-aisle product promotions.
ReflectView Interactive App & Content Management
The ReflectView software suite now provides interactive applications, as well as even greater control over the creation, management and distribution of HD media content. ReflectView now includes the use of content catalogs and new built-in capabilities for creating interactive screen design natively, as well as continuing to support the integration and management of open standards for content and apps created in Flash and web technologies.
"Customer engagement is really driving our clients to devise well-planned strategies for leveraging digital technologies to be more competitive and to further their relationship with their customers," said Matt Schmitt, Co-Founder and President of Reflect. "From retail to financial services and entertainment venues, we're seeing a more holistic use of passive and interactive digital media to engage and assist the consumer. The solutions we've put together with our partners really do make it simpler to leverage the right combination of software, hardware and content to achieve results."
Also, don't miss Reflect as part of the Customer Engagement Technology 101 Tour on Wednesday, November 9. For more info on the show visit www.cetworld.com.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. ReflectView is the most flexible, scalable and proven digital media management solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information, please visit www.reflectsystems.com.