Regal Cinemas Partners with Diet Coke to Offer Moviegoers a Chance to Meet Global Superstar Taylor Swift During Her Upcoming Tour

KNOXVILLE, Tenn., Oct. 15, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces that moviegoers can now get one step closer to meeting their favorite global superstar and seven-time GRAMMY Award winner, Taylor Swift. Regal Cinemas, America's No. 1 movie theatre chain and Diet Coke, America's No. 1 no-calorie soft drink, are partnering to offer Regal guests the chance to meet Taylor, whose highly anticipated, fifth studio album, 1989, is available for pre-buy at TaylorSwift.com now and in stores October 27.

"Regal moviegoers and Diet Coke fans love entertainment, and through this promotion with the purchase of a refreshing Diet Coke and popcorn, fans can enter for a chance to win tickets to a concert and the once-in-a-lifetime chance to meet Taylor," said John Curry, senior vice president of food service at Regal Entertainment Group. 

At 530 theatres nationwide, Regal Entertainment Group, the leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is rolling out exclusive Diet Coke concession cups and popcorn bags featuring Taylor. When people purchase the exclusive cup and popcorn bag and use their Regal Crown Club loyalty card, they are entered into the Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes.

The sweepstakes' grand prize winner will receive the ultimate Taylor fan experience – a VIP trip for four to see Taylor in concert and meet her in-person. Moviegoers also will have the chance to win other prizes, including autographed albums, posters and guitars from Taylor.

The Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes runs now through January 1, 2015. For more information and official rules, visit www.DietCokeRegal.com. To find Regal Cinemas locations, visit REGmovies.com. 

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,347 screens in 573 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 25, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
[email protected]  
865-925-9539

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Logo - http://photos.prnewswire.com/prnh/20140415/73289 

SOURCE Regal Entertainment Group

Related Links

http://www.REGmovies.com