Regatta Great Outdoors Makes American Debut at Sears

"Our members' tastes change quickly so we are always looking for partners who can help keep our assortment fresh," said David Pastrana, president of Sears Apparel. "Regatta is a long-established apparel leader that knows its customer well and was selective about who they made their U.S. debut with. Sears is proud to be Regatta's exclusive home and we welcome American shoppers to discover this great brand."

Based in Manchester, England, Regatta Great Outdoors brings its unique approach to active, performance, outdoor, and leisure wear stateside for the first time. With offerings in the men's and women's categories, Regatta's goal is to enable people to live happier and healthy lives through great times spent outdoors. The company was established in 1981 and quickly became one of Europe's most popular outdoor clothing, footwear and equipment brands. Regatta's values are similar to those of Sears: quality, value, a design-focus and passion for the customer.

"We chose Sears for our American debut because their customers align well to the type of enthusiasts who have fallen in love with the Regatta brand in Britain and across Europe," said Keith Black, CEO of Regatta Great Outdoors. "With its seasonality, vast outdoor adventure and leisure options, New England is the perfect region to introduce the brand."

Following recent launches of the R1893, Simply Styled and Simply Emma brands, Sears continues to offer its current members new offerings like Regatta, while inviting new customers to explore its wide-ranging assortment that brings new life to everyday looks.

The Regatta Great Outdoors collection is now featured in 1,800 square foot shops inside the following Massachusetts Sears locations: Saugus, Burlington, Auburn, Peabody, Braintree, Natick and Hyannis, as well as Salem and Nashua, N.H., Warwick, R.I., and South Burlington, Vt.

The Regatta collection will be available on Sears.com starting this fall. For the latest fashionable clothing options from Sears, visit sears.com/apparel.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Regatta
The Regatta group of outdoor clothing brands is the largest group of outdoor brands in the UK. Since 1981 the group has established Regatta as the nation's best loved outdoor clothing and footwear brand and since the mid-1990's the brand has become enormously popular across Europe and beyond. Family owned by the Black family, the group has a highly valued reputation for creating great quality and extremely good value outdoor product. The Group is especially proud of its ethical trading stance, working closely with its global supply chain to ensure its products are made to the very highest of standards without compromising the health and safety of its workers and workers within its supply chain.

MEDIA CONTACT:
Fay Milman/Fingerprint Communications
310.276.6500/ [email protected]

SOURCE Sears, Roebuck and Co.

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