Reimagining Inclusive Healthcare Marketing: Culture+ Group Launches Specialty Business Unit, CIEN+ Health, Introducing Novel Impact Healthonomics™ Model

This approach unlocks $1T+ in impact while adapting to shifting demographics in a rapidly evolving healthcare ecosystem. With the launch, CIEN+ Health is also extending its expertise to empower emerging innovators and midcap players in health and wellness through its new offering, CIEN+ Health Launchpad™.

MIAMI, April 8, 2025 /PRNewswire/ -- Culture+ Group, a global leader in Cultural Intelligence^® Business and Marketing Solutions, has launched CIEN+ Health, a dedicated strategic and creative consultancy focused on turning inclusion and health equity into both societal impact and enterprise growth through its proprietary framework: Impact Healthonomics™.

This expansion deepens Culture+ Group's leadership in the healthcare ecosystem, building on over a decade of CIEN+ work impacting some of the world's most iconic healthcare and pharmaceutical companies.

"The U.S. spends more on healthcare than any other nation, yet ranks last in outcomes among G7 countries, a sobering reality we can't ignore," said Lili Gil Valletta, former Johnson & Johnson pharma executive and now Co-founder and CEO of Culture+ Group. "The economic toll of poor health is clear, but the solution begins with understanding the people we serve. As chronic disease rises among fast-growing communities like Hispanics and African Americans, it's evident our current systems are failing. We must rethink healthcare for all grounded in evidence, data, and, above all, human empathy. At CIEN+ Health, we're committed to reframing the conversation and driving change because a healthier nation is a more competitive one."

Impact Healthonomics™: From Health Equity to Impact Healthonomics ^® that Drives Societal Impact and Business Growth

CIEN+ Health proudly introduces Impact Healthonomics™, an innovative model that expands the role of health equity from a social imperative to a business growth strategy. By integrating Cultural Intelligence^®, behavioral science, and economic insights, Impact Healthonomics™ empowers organizations to achieve measurable outcomes, drive community impact, and unlock untapped market potential with an inclusive and data-driven approach.

CIEN+ Health helps organizations:

• Shift from compliance or corporate social responsibility equity and inclusion efforts to enterprise-wide, results-based strategies that embed equity and inclusion across all aspects of the business to drive performance.
• Unlock sustainable growth by authentically engaging high-growth cultural segments such as Hispanics and African Americans, who are driving demographic shifts and shaping the future of healthcare.
• Align brand, strategy, and impact through Cultural Intelligence^® Solutions to ensure business decisions resonate with the communities they serve.
• Create and launch fully integrated marketing campaigns, including above the line, social and content, and community engagement.

CIEN+ Health Launchpad™: Powering the Next Wave of Health Innovators
As part of its rollout, CIEN+ Health is introducing CIEN+ Health Launchpad™, a dedicated offering designed to partner with emerging health and wellness companies, mid-sized disruptors, and breakthrough brands. The Launchpad delivers strategic clarity, brand positioning, and enterprise alignment to accelerate its growth and redefine the future of health.

"Transformative change in healthcare demands more than rethinking the agency model. It requires reimagining how health, equity, and growth intersect," said Roberto Ramos, Group President & Chief Brand Transformation Officer, Culture+ Group. "With CIEN+ Health and the Launchpad, we're expanding what a healthcare innovation firm can be advising boards, guiding VCs, and accelerating brands with the strategy, positioning, and focus to lead in this new era."

Leadership with Vision
Led by Raj Iyer, a global strategist with deep expertise in healthcare marketing and commercialization, CIEN+ Health is redefining how brands engage with diverse, high-growth populations. "Most health systems are built on averages, yet people live at the edges. That's where CIEN+ Health begins. We don't just close gaps; we rethink the map," said Raj Iyer.

Under his leadership, CIEN+ Health infuses Cultural Intelligence^® into every strategy, transforming inclusion from compliance into a catalyst for growth and innovation. Raj will report to Roberto Ramos, Culture+ Group's president.

Core Offerings that Drive Impact

• Cultural Intelligence^® Accelerator
  An award-winning methodology that equips teams with the tools and insights to embed inclusive practices across R&D, marketing, and commercial functions. What sets it apart is that it transforms inclusion into a mindset, driving better outcomes and sustainable growth.
• Strategic Consulting for Inclusive Growth
  We partner with enterprise leaders and C-suite teams to align purpose with profit. Through size-of-prize analysis, growth playbooks, and impact roadmaps, we ensure that inclusive decisions drive both societal and business value. What sets us apart: Inclusion is a core business driver, not a side initiative.
• Culturally Intelligent Brand Engagement
  With decades of culture-first brand strategy, we help healthcare brands build trust with underserved communities through relevant messaging, partnerships, and content. What sets us apart is that we go beyond representation to foster lasting relationships with high-growth audiences.
• AI-Powered Research & Human Insights
  Through Human Dot Plus, our proprietary AI research platform, we deliver real-time insights into patient behaviors, mindsets, and decision-making. Widely cited in medical journals, this platform uniquely blends AI with human understanding to drive innovation in population health. What sets it apart: Insight at the intersection of tech and empathy.

A Firm Built by Clients, for Clients
CIEN+ Health's strength lies in its team of MDs, researchers, and former pharma leaders who bring firsthand knowledge of healthcare's complexity. Founded by Enrique Arbelaez and Lili Gil Valletta, who left fast-track corporate roles to build the firm they once wished existed, CIEN+ Health blends data, culture, strategy, and creativity to fuel transformation.

Backed by consecutive recognitions from MM+M and PRWeek, peer-reviewed contributions to global health forums, and awards for strategy and creative excellence, CIEN+ Health stands at the forefront of redefining how healthcare connects with people, equity, and growth.

About Culture+ Group

Culture+ Group is an independent marketing solutions network built to help brands thrive in a fast-changing, diverse world where culture drives growth. With decades of expertise in Cultural Intelligence^® Solutions, the group fuses business transformation, organizational design, and agile creative and innovation strategies to accelerate impact and business results. Its ecosystem of specialized agencies: CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing) positions Culture+ Group to tackle business challenges at the speed of culture. By blending cultural insights, strategic foresight, and data-driven clarity, the group empowers brands to adapt, evolve, and seize new growth opportunities.

As a certified minority- and woman-owned business and NMSDC Corporate Plus^® Member, Culture+ Group is committed to advancing inclusion and innovation across all industries. The group has teams across the U.S., Latin America, and Europe. For more information, visit: www.cultureplusgroup.com

Press Contact:

Amalia Toro
[email protected]
(972) 791-8792

About CIEN+ Health

CIEN+ Health is a healthcare connections and innovations agency dedicated to serving the New Mainstream. Rooted in Cultural Intelligence^®, the agency focuses on reintroducing the human factor into healthcare by creating frameworks, community ecosystems, and campaigns that promote health equity and empower patients to make informed health decisions. CIEN+ Health offers a range of services, including transformation strategy, market acceleration, inclusive marketing, campaign planning, community engagement, branding and creativity, Cultural Intelligence^®, training, and consumer insights. With a mission of "Equal voice, Equal health," CIEN+ Health aims to make healthcare more human, empathetic, and transformative for all.

http://www.cienhealth.plus

SOURCE CIEN+ Health