Reins to offer alternative equity solutions to CORE Group's members

Reins' co-founder and CEO Chris Buttenham will also speak at property restoration organization's annual conference in August

LAS VEGAS, Aug. 4, 2026 /PRNewswire/ -- Reins, a pioneering technology firm dedicated to empowering privately owned businesses through alternative equity solutions, announces its strategic partnership with CORE Group. The move introduces Reins' innovative phantom stock and profit-sharing solutions to the national network of property restoration professionals.

As a recommended service provider, Reins will offer CORE members access to tools built from the ground up for privately owned businesses seeking to incentivize performance, support succession planning and build stronger key employee loyalty in an increasingly competitive labor market.

"Partnering with CORE is a natural fit for our alternative equity solutions," said Chris Buttenham, co-founder and CEO of Reins. "Restoration business owners often face uphill battles retaining key talent in a challenging – and competitive – labor market. The forward-thinking companies creating more buy-in and rewarding loyalty are the ones keeping their best people."

Buttenham will present at The Collective, CORE's annual conference, at 2:30 p.m. on Aug. 12 at the JW Marriott San Antonio Hill Country Resort & Spa. During the event, he will demonstrate how the right incentives can support employee retention, drive real business growth and aid in succession planning without giving away ownership and control.

"We are dedicated to forging strategic alliances that bring world-class resources, technology and support to CORE members," said Matthew Hensley, president of CORE. "This collaboration with Reins delivers an innovative resource that helps our members protect their businesses today while building a clear framework for successful future transitions."

CORE Group offers support, guidance and education to independent restoration contractors, providing resources that include CORE University, an education and training platform with extensive training and certification programs for industry professionals. Members also benefit from CORE Perks, a preferred vendor program that delivers the industry's best pricing, negotiated discounts and rebates from leading equipment and service suppliers, as well as access to a network of recommended vendors, which now includes Reins.

For more information about Reins, visit https://www.myreins.com.

For more information about CORE Group, visit https://gowithcore.com/.

For more information about The Collective or to register for the conference, visit https://www.thecollectivebycore.com/.

About Reins
Reins is an innovative platform that empowers privately-owned businesses to retain key employees effectively by offering owner-like benefits that incentivize employees to contribute to the business's long-term success. Founded in 2023, Reins' mission is to help independent businesses remain productive and grow. Reins' proprietary solution, the Modern Agreement for Rewards and Equity (MARE) program, was built by attorneys and is customizable to meet each business owner's needs. Every plan is legally binding and stored safely in the Reins software for compliance. Using the MARE program, business owners can create and execute a tailored program within minutes. For more information about Reins and the MARE program, please visit https://myreins.com/.

SOURCE Reins