Relayware Publishes The Ultimate Guide to Channel Management Strategy
Definitive Resource for Channel Program Transformation, Higher Partner Productivity and Faster Sales Growth
JERSEY CITY, N.J., Aug. 18, 2015 /PRNewswire/ -- Relayware, a SaaS-based provider of Partner Relationship Management and Partnering Automation software, today announced the release of its brand new eBook, The Ultimate Guide to Channel Management. This definitive resource enables channel professionals – whether in channel sales, channel marketing, channel operations or training – to transform partner productivity and accelerate sales growth.
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Key Findings
Over 50 percent of channel partners report that sub-optimal systems and automation provided to them by vendors have a negative impact on profitability.1 As more vendors shift their businesses to the cloud, they must explore new and more efficient ways to involve partners in the value chain.
Partnering Automation delivers functionality and impact that channel marketers and their partners need to accelerate business growth. This high-performance, high-value partner management system supercharges partner recruitment, enablement, engagement and growth in the channel.
A Comprehensive Resource
Relayware's new eBook provides best practices for companies across different industries and markets, whether they have an established channel program or are just getting started. This guide provides information on:
- How to apply Partnering Automation to every stage of the channel lifecycle, from recruitment, to onboarding, to enablement, engagement and growth
- How to align with the channel's needs to get the most out of Partnering Automation
- How to effectively leverage Partner Performance Management to sharpen channel strategy, improve partner performance and drive revenue growth
- How Partnering Automation can be effective for vendors of all sizes
"Partnering Automation transforms partner performance and enables vendors to build strong, robust channel programs. As the leading Partnering Automation company, Relayware has driven greater engagement, productivity and revenue growth for companies of all sizes across all sectors with channel partners. We are very excited to share our knowledge with channel professionals who want to supercharge their channel program. The proven methods and modern techniques in our new eBook will provide any channel professional with a map to a stronger partner program," said Jim Somers, Relayware chief marketing officer.
About Relayware
Relayware is a leading SaaS-based partnering automation company, serving hi-tech, manufacturing, telecommunications, financial services and insurance companies around the world. Providing a comprehensive range of partner-centric applications, including partner portals, training, sales and marketing packs that unlock the key to partner productivity, Relayware delivers greater partner engagement, productivity and return on indirect channel investment. At the core of Relayware is the Partner Cloud, a platform for deploying and integrating the communication tools that simplify and extend partner processes beyond the enterprise. Additional information is available at www.Relayware.com.
Media Contact:
Allison Watters
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1 "Partner Profitability Threatened by Poor Supplier Technology"
SOURCE Relayware
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