Reliever Launches to Build the AI Back Office for Youth Sports

Founded by an operator with a track record of building and exiting software companies, Reliever brings modern financial tools to volunteer-run youth sports associations.

MINNEAPOLIS, Oct. 6, 2026 /PRNewswire/ -- Reliever, the AI back office for youth sports associations, today launched a platform built to take on the banking, bookkeeping and compliance work that volunteer boards have carried on their own for far too long. Reliever is led by a team with deep experience across sports technology, payments and financial infrastructure, and years of firsthand experience as volunteers, coaches and board members inside these associations.

Most of the investment that has flowed into youth sports technology has gone toward what families see and ask for: registration, scheduling, communication, stats and video streaming. Far less has reached the back office, where billions of dollars a year run through fragmented, fragile infrastructure never built for the scale of money moving through it.

That infrastructure gap falls hardest on the treasurer, usually a working parent tracking a year's finances from the stands. A single treasurer can donate hundreds of hours a year to the work, and when the board turns over every couple of years, much of what they know is lost and rebuilt from scratch. The result is burnout, financial blind spots and serious exposure to fraud.

Reliever is built to close that gap, with AI-native software designed for how these associations actually work and a team focused entirely on youth sports. It complements the registration, scheduling and communications platforms associations already rely on, picking up where those tools leave off to manage everything downstream in the back office. Reliever brings the association's banking, bookkeeping and compliance into one platform, with an insured operating account and virtual and physical cards for every team, each governed by built-in spend policies. Boards build an accurate annual budget and track actuals against it, the books stay reconciled as money moves, and the platform turns out board-ready statements a non-finance volunteer can read and understand. Vendor payments, W-9s and 1099s are handled in the same place, and every account and transaction is visible in one view.

On the compliance side, Reliever manages everything from 990 filings to state and local reporting, and keeps audit-ready records in place, so nothing has to be reconstructed at year-end. Approval rules and a full transaction trail make fraud easier to catch. When the board turns over, the next treasurer inherits a system instead of a shoebox of records, with every dollar documented, so a board can prove that all funds reached the programs and the kids.

"I spend my own nights and weekends at the rink and the ballfield, so I've seen firsthand how much these volunteers take on. The people running these organizations are capable professionals who are used to having modern systems support them at work, and then they step into a volunteer treasurer or board role where none of that exists. Reliever gives them that support, so the focus can return to the kids and the sports," said Jason Campana, Co-Founder and CEO of Reliever.

Campana brings more than 15 years of building and running software companies to the problem. He joined Wellbeats near its earliest days and helped build the wellness technology company from the ground up to a successful exit in 2022, then served as Chief Operating Officer and later Chief Executive Officer of its acquirer, LifeSpeak. That operating track record, paired with years spent coaching and volunteering inside youth sports associations, is what convinced him the back office was both the hardest problem in the space and the one he was built to solve.

"The treasurer's job is the hardest and most thankless role in youth sports, and it has been left to volunteers with no real tools for far too long," Campana added. "We started with the treasurer of our own local hockey association, took what we learned to associations across every sport, and heard the same thing back almost word for word. The problem is real, it is everywhere, and no one has built for it. That is exactly the kind of problem worth building a company around."

That treasurer, Collin Bushman of the Stillwater Area Youth Hockey Association, saw the manual work up close. "I volunteered as treasurer because I wanted to give back to our association and the kids who play. What surprised me was how much of the role is manual work, and how few good tools there are to manage it efficiently," said Bushman. "Having a system built for this work lets me spend more of my time on the things that actually help our families and our programs."

Reliever is now working with associations of every size and sport as it brings the platform to market nationwide.

About Reliever
Reliever is the back office for youth sports, giving volunteer-run associations modern tools for banking, spend management, financial compliance and tax and audit prep. Founded and based in Minneapolis, MN, Reliever is on a mission to give youth sports treasurers their nights and weekends back. Learn more at reliever.ai.

SOURCE Reliever