NEW YORK, May 27, 2016 /PRNewswire/ -- Leading swimwear brand RELLECIGA is this week returning to New York's iconic Times Square with a stunning new ultra-large LED ad. This marks the fifth year that RELLECIGA has landed in Times Square, and this time the ad features the super sexy, on-trend lace bikini.
The first bikini brand to showcase their products in the world fashion capital's downtown landmark, RELLECIGA first came to Times Square in May 2012. The sensational "Yellow Storm, Yellow Dream" ad attracted coverage from over 500 mainstream press outlets, websites, and media organizations, and marked the beginning of RELLECIGA's takeover of the global high-end swimwear market.
Thanks to the success of the previous year, in summer 2013 RELLECIGA chose Times Square to release their unique, exciting new product: the RIKINI. The first multi-way bikini that can be worn in six different ways, the RIKINI embodies RELLECIGA's attention to innovative, top-quality designs. The RIKINI returned to the big screen the following year with an ad themed "Only RIKINI This Summer", showcasing all of the ways this super versatile bikini can be worn.
RELLECIGA returned to Times Square's Ultra-Large LED screen for the fourth year running in June 2015, this time displaying its luxury Marianne Collection. Featuring the stunning Italian EMI singer Jessica Brando, who has also spoke for Adidas NEO Line, the ad exuded European sensuality. Jessica wore an opulent two-piece bikini covered with shining rhinestones and intricate handmade crochet. With its focus on delicate, elegant details and expert craftsmanship, the Marianne Collection is for women who want to feel feminine and pampered.
Eagerly awaited by customers and swimwear enthusiasts, RELLECIGA's fifth large-screen ad is planned to hit Times Square within the next few days, and is expected to feature another exciting celebrity collaboration.
RELLECIGA is to swimwear what Victoria's Secret is to lingerie. Aiming to create sensual, high-end products that make women look and feel great, RELLECIGA's European-inspired bikinis combine innovative, fashionable design with top-quality craftsmanship and stunning presentation.