Relola Unveils Agent/Homebuyer Communication Platform


Nov 09, 2015, 09:00 ET from Relola

EMERYVILLE, Calif., Nov. 9, 2015 /PRNewswire/ --, the socially fueled real estate search site, has announced two new features designed to encourage communication between agents and homebuyers browsing the site. Disappointed by what they perceive as a lack of transparency in online searches, the features are an attempt to bridge the gap between the presentation of a listing and reality. Registered agents on the site are notified when a request has been made facilitating interactions that should prove advantageous for both agent and consumer.

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A Forum For Every Listing

In a move described by the site as creating something akin to a "Facebook for Homes," users will now have the ability to pose questions on a listing page where a public discussion can be held regarding the property. The public nature of the system has several benefits. In addition to eliminating redundant inquiries, the feature provides the listing and agent's SEO a boost by indexing relevant original content to searches associated with individual addresses.

Requesting Property Previews

One of the main features of Relola is to allow registered agents to determine the listings they want to promote by writing property previews. Divided into short bullet points such as features, drawbacks and solutions, property previews are short summaries of a property with a hefty dose of the agent's personality included. Now, for the first time, home buyers can request property previews for any active listing. Submitting a request sends an email to all agents licensed to practise within a small radius of the listing along with an invitation to create a Relola account and fulfill the request. As the start-up seeks to spread the word about the site among agents and homebuyers alike, the new feature should prove an organic and helpful method of achieving that goal.

Contact:  Daniel Avina