DENVER, Feb. 1, 2018 /PRNewswire/ -- On the heels of a No. 5 ranking in Entrepreneur's Franchise 500® survey, RE/MAX today announced the launch of its 2018 advertising campaign which, along with social, digital and traditional activations, features eight TV spots created by Director Autumn De Wilde and San Francisco-based advertising agency Camp + King.
The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand.*
"It's hands down one of the most important claims we've been able to make, especially in an age when consumer ratings, reviews and recommendations are everything," said RE/MAX Co-CEO Adam Contos. "The new ad campaign focuses not only on our agents' outstanding experience and productivity but on a RE/MAX agent's personalized service that makes them the most recommended in our industry."
The campaign furthers the claim by saying RE/MAX agents are more recommended because they recommend what's right for buyers and sellers. The TV spots along with digital, social and some print assets show RE/MAX agents pairing unique families with their perfect homes.
This is the third iteration of the advertising campaign Camp + King launched in 2016 called "The Sign of a RE/MAX Agent" that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums including short, dynamic spots for digital and social and content creation for popular sites like Buzzfeed.
Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides, and more than 115,000 agents worldwide are part of the RE/MAX network.
To view all of the 2018 RE/MAX National TV Spots, click here.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
*Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to recommend to a friend or relative - and if so, which brand(s).
SOURCE RE/MAX, LLC