GRAND RAPIDS, Mich., March 28, 2017 /PRNewswire/ -- REMBRANDT®, the original at-home teeth whitening solution, recasts its brand with a newly revamped website, new social media properties and a comprehensive digital advertising campaign launching this month. The updated brand position encourages consumers to love and care for their uniquely beautiful smiles.
"We live in a world where consumers are led to believe that having a 'Hollywood' or 'red carpet' smile is the only acceptable option," said Don Cumming, Global Business Director for REMBRANDT. "But REMBRANDT believes that everyone has a unique smile that makes them who they are – and that's beautiful. Using REMBRANDT is about celebrating and caring for your one-of-a-kind smile."
Originally introduced in 1989, REMBRANDT was the first teeth-whitening toothpaste on the market. It continues to be one of the most effective tools to maintain a bright smile from the comfort of home. REMBRANDT products contain the same scientifically proven and enamel-safe whitening ingredients dentists use to remove deep stains.
"Some of our favorite foods and beverages, like coffee, tea, pasta sauce and blueberries can take a toll on the whiteness of our teeth," said Cumming. "REMBRANDT encourages consumers to enjoy the foods and drinks they love, but then helps them to care for their unique smiles with truly effective whitening products."
The brand's refresh comes on the heels of its acquisition by global dental product manufacturer, Ranir, in 2016. The reimagined REMBRANDT brand falls in line with Ranir's core purpose to deliver millions of affordable, healthy smiles every day. Over the course of the coming year, REMBRANDT will launch a suite of new whitening products to complement the brand's highly effective toothpastes, as well as announce new distribution deals. To view the brand's newly designed website, visit www.rembrandt.com.
Developed by cosmetic dentist and whitening pioneer, Dr. Robert Ibsen, REMBRANDT® was the first-ever whitening toothpaste on the market. While the whitening category has grown over the years, REMBRANDT® —unlike other oral care brands—remains solely centered on the science of whitening teeth. REMBRANDT® continues to focus on the development of products that are scientifically proven to whiten, maintain, and protect your smile.
Ranir is a leading global manufacturer of private label consumer oral care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers. Founded in 1979, Grand Rapids, Michigan-based Ranir serves retail customers globally and is committed to delivering affordable, healthy smiles in millions of households every day. Its products, which include some of the world's largest oral care store brands, can be found at major retailers in more than 40 countries. The consumer and customer insight driven company also owns, manufactures and markets the Plackers® and REMBRANDT brands and proudly employs more than 750 associates worldwide. For more information, visit www.ranir.com.