Rémy Martin® Partners with Actress Jackie Cruz for Circle of Centaurs Mentorship Program
Celebrating one's many talents, brand offers mentorship opportunity to aspiring singer
Aug 17, 2016, 09:08 ET
NEW YORK, Aug. 17, 2016 /PRNewswire/ -- Rémy Martin Cognac is launching its 2016 Circle of Centaurs mentorship program with multi-talented actor, singer and photographer Jackie Cruz. The program is an extension of the brand's One Life/Live Them campaign that recognizes and celebrates individuals' many talents. The mentorship initiative with Jackie Cruz is one in a series of Rémy Martin Circle of Centaurs programs this year. Each initiative will give one individual the opportunity to be mentored by someone who has demonstrated an ability to explore his or her many inner talents.
While Cruz is best known for her role as an actress on the Netflix hit series Orange Is The New Black, she is also an exceptional singer, talented musician, and aspiring photographer. Recognizing that today's consumer is not defined by one discipline, the Circle of Centaurs program seeks to inspire others who want to explore their own many talents. Cruz will serve as a mentor for Circle of Centaurs in the category of singing. Through an online competition, consumers will be asked to submit a 30 to 60 second video of an original song showcasing their vocal skills. One lucky winner will have the opportunity to be mentored by Cruz one-on-one, as well as receive a cash prize to help further his or her singing interests.
"Today's consumers are not defined by one skill and should be recognized for their many talents," said Emma Medina, Vice President of Rémy Martin the Americas. "Jackie's myriad of talents make her an ideal partner for Rémy Martin's Circle of Centaurs program. We are excited to see her bring to life the One Life/Live Them concept."
The One Life/Live Them campaign was launched in 2015 and was inspired by Rémy Martin's core principles that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
"I don't have one dream, I have many, and I believe everyone should cultivate their many talents to live a rich and fulfilling life," said Cruz. "That's why the One Life/Live Them campaign and Circle of Centaurs program really resonate with me. I am honored and delighted to work with Rémy Martin and have the opportunity to mentor an aspiring musician and help them fulfill his or her dream."
Rémy Martin will launch the Circle of Centaurs mentorship contest with Jackie Cruz in the U.S. on August 17, 2016 and close on September 23, 2016. Entrants are asked to upload a video of themselves singing an original song and share on their personal Instagram page by tagging @remymartin along with #circleofcentaursjackie hashtag, or share on Facebook by posting on the Rémy Martin brand page (https://www.facebook.com/remymartinusa) along with #circleofcentaursjackie hashtag. Competition rules and regulations can be found on www.RemyMartin.com, along with a series of videos relaying Cruz's aspirations, inspirations, and advice to an audience looking to pursue their many passions.
"Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It's a philosophy which strikes us as tailor-made for today's socially multi- faceted world," said Augustin Depardon, Executive Director of Rémy Martin. "The most inspiring people are never just one thing, they are diverse and multitalented and we can't wait to discover their passions."
About Rémy Martin
Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world's most discerning connoisseurs. A profound love of the land, a continuity of family ownership and a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, the House of Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® V.S.O.P, Rémy Martin 1738® Accord Royal and Rémy Martin® XO Excellence.
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SOURCE Remy Martin