Renée Mellas/Area 23 joins Robert Blink/21Grams to officially launch FIFTH ELEMENT

Marketing Industry Veterans With History of Building the Most Recognized Brands in Healthcare Introduce the Future of Advertising and Medical Education

NEW YORK, Oct. 2, 2025 /PRNewswire/ -- Robert Blink, Founder and CEO of FIFTH ELEMENT, is a veteran healthcare communications entrepreneur with a proven record of building what's next. He is best known as the Founder and CEO of 21Grams, the fastest-growing independent agency in healthcare, and is widely recognized for forging global partnerships that connect science, creativity, and technology. FIFTH ELEMENT is the fourth agency he has built.

FIFTH ELEMENT was founded on the vision of uniting human creativity and artificial intelligence. Its anticipatory intelligence platform, originally developed to predict disease progression and identify patients at risk, has been advanced to also anticipate the hopes, fears, and beliefs of healthcare professionals and patients. This innovation enables the agency to deliver solutions and content that are scientifically rigorous and emotionally resonant. It creates a foundation that allows the agency to move faster, see shifts sooner, and make artificial intelligence a natural part of the strategic and creative process.

Renée Mellas joins FIFTH ELEMENT from IPG Health, where she served as Group President with leadership roles at, IPG Health Canada, Area 23 on Hudson, Area 23 Central, and of course, the mega brand, Area 23. Over the past decade under her leadership, the agency won numerous prestigious accolades including "Agency of the Year," "Most Creative Agency," and "Most Admired Agency" ; Mellas was also recognized as the "2023 Industry Person of the Year." She is best known for her strong client relationships and her "account management, NOT account services" approach. Mellas says, "We will be laser focused on our clients' business while the rest of the industry is focused on mergers, acquisitions, and reinvention. This is why I am so excited about FIFTH ELEMENT. Getting back to what really matters—clients and the success of their brands."

According to Blink, "Joining forces with Renée Mellas at FIFTH ELEMENT gives us the opportunity to combine our history of visionary leadership and innovation in healthcare communications to deliver on what clients need, not just today but in the future. We've both built agencies before. Now, together, we're building something even greater."

About Fifth Element
We're a full-service healthcare agency built for the future.
Our expertise spans audiences and markets — U.S. and global, advertising, medical education, and everything in between.
Founded at a time where our industry finds itself caught between two powerful forces. Rapid advancements in Al and the enduring value of human creativity. It's in this middle space, that the most meaningful breakthroughs will emerge, and why we exist. To navigate the tension, harness the friction, and turn it into something transformative. That's where we do our best work. In the unseen. The in between. The Fifth Element.

Contact: [email protected]

Website: https://fifthelement.nyc/

SOURCE Fifth Element