Rentabiliweb-: Birth of a new Acquiring Bank* for E-Merchants

PARIS, January 24, 2012 /PRNewswire/ --



Be2bill, thefirst payment solution dedicated to e-commerce
and to optimising online transactions

Rentabiliweb, 10 year experience in audience monetization on the Internet and one of the main French publishers of entertainment websites, is now announcing the launch of be2bill: the first optimised payment solution dedicated to e-commerce.

Anticipating the end of the banking monopoly on payment services, Rentabiliweb, the 1^st Internet pure-player approved by Banque de France, is launching be2bill during the e-Marketing Paris 2012 trade fair (Palais des Congrès - Stand Number C49).

In January 2011, Rentabiliweb Europe received its final approval as a payment institution, from the French Prudential Control Authority (Autorité de Controle Prudentiel) and Banque de France. Since June 2011, the company has been the only payment Institution - sub-participant of the BPCE Group (Banque Populaire Caisse d'Epargne) - to be a member of the Groupement Cartes Bancaires (French Card Association).

The end of a monopoly

"For the first time since the announced market deregulation and the end of the banking monopoly on online collection services, e-merchants can now optimise their card-based transactions and entrust them to a web and Internet marketing specialist. The challenge is not only to build an audience base and generate traffic, but first and foremost to take full control of one's conversion tunnel and to analyse the data relative to a purchasing process. Our approach is clearly innovative. It places the payment action at the centre of the optimisation that tends to increase turnover, increase transaction security and build customers loyalty and potential prospects," indicates Thibaut Faurès Fustel de Coulanges, Chairman of Rentabiliweb Europe.

A 3 in 1 solution

A Rentabiliweb Europe brand and subsidiary of Rentabiliweb Group, be2bill provides e-retailers with a "3 in 1" solution for the management of their online payments:

- traditional banking services providing MIDs and compensation

- PSP (Payment Service Provider) services, capable of hosting, securing and carrying out online transactions;

- web agency services, setting up specific Internet-based loyalty-building programmes and data analytics.

"Web expert, bank outstanding"

"Our ambition is not to create a new and so-called alternative means of payment, but rather to offer a white label in order to optimise and secure the preferred payment method used by cyber-shoppers: payment cards. With be2bill, the e-merchant is sure to reduce both his risk level and claims rate, while also increasing his turnover, all as part of a service that minimises banking fees and provides true added value to something that had previously been considered as a simple commodity," adds Philippe Bontemps, General Manager of Rentabiliweb Europe.

For be2bill, online payment systems cannot be dissociated from marketing and customer knowledge. As such, to allow the cyber-retailer to take full control of his conversion tunnel, be2bill offers a series of tools to customise his payment page and analyse data relative to purchase process: A/B testing of the "landing pages", creation of "geo-targeted" multi-currency and multi-language pages that can be adapted in real-time, one-click payment, etc. A range of modules and options that contributes to increasing sales and improving knowledge about your customer.

On March 30th 2012, Rentabiliweb Group will present the 2011 annual results. On that occasion, Jean-Baptiste Descroix-Vernier will make an assessment on the first signed contracts and will precise the forecasted financial results for the current year.

The press kit for the be2bill launch can be obtained from the press department

* Payment establishment authorised by law to provide payment services within the meaning of article L314-1 II of the French Monetary and Financial Code, notably categories 3 and 5.

To obtain the press release: http://www.rentabiliweb-group.com/en/?p=5742

About be2bill - http://www.be2bill.com 

Be2bill is the first payment solution to be exclusively dedicated to e-commerce. Launched in January 2012 by Rentabiliweb, web audience monetization specialist for more than 10 years, Be2bill provides e-retailers with a "3 in 1" solution for managing their online payments, which includes the services of a bank, of a-PSP (Payment Service Provider) and the Group's web expertise in the area of Internet-based marketing and loyalty-building. This new approach to the e-commerce value chain will allow e-retailers to maximise their turnover while reducing their risk levels and minimising the expenses related to online collection.

Be2bill received its final approval from the [French] Prudential Control Authority, provided by the Banque de France, in January 2011. It is also the only web specialist to be an affiliate member of the GIE Cartes Bancaires (French clearing network). The be2bill solution is built on a secure platform that is PCI/DSS compliant.

About Rentabiliweb -  http://www.rentabiliweb-group.com

Created in 2002, Rentabiliweb Group provides professionals and webmasters with the most extensive platform of monetization services for their traffic, notably including payment and micro-payment solutions. It has been definitively approved as a Payment institution by Banque de France and is a member of the Bank Card Consortium (GIE Cartes Bancaires) in order to be able to offer online collection solutions.

It is also developing affiliation programmes, an offer consisting of online advertising network solutions, and interactive vocal services for off-line media; it has recognised expertise in the fields of loyalty-building and Direct Marketing solutions.

Rentabiliweb is also one of the leading French-language vendors, with a bouquet of services that covers the full field of general public entertainment: astrology, community services, family games, general public services and advice for Web surfers, meeting and dating, women's sites and well-being, humour and entertainment...

Listed in Euronext compartment B in Brussels and Paris, the Group currently has 20 subsidiaries throughout Europe, Canada and Asia, and it employs some 200 people around the world.

SOURCE Rentabiliweb