The pilot marks a breakout moment for Rentana, the AI-powered revenue intelligence platform built for modern multifamily operators. Coming off a $5 million seed round led by Zigg Capital and Benchstrength, the fast-scaling proptech startup is winning deals, shipping new features, and redefining revenue management at record pace.
"For years, revenue management in real estate has been dominated by a handful of slow, opaque legacy systems. But as multifamily margins tighten and AI reshapes every operational layer, customers like 29SC are abandoning outdated tools for modern platforms like Rentana," said Julie Blanc, CEO & Co-Founder of Rentana.
A High-Stakes Showdown
To evaluate the potential of supporting its 12,000+ unit portfolio with a revenue management platform, 29SC launched a two-month initial review of eight software vendors. After assessing performance, usability, and control, the firm narrowed the field to two finalists: Rentana and one of the latest entrants from an industry veteran. The 90-day head-to-head pilot delivered clear results.
"I would recommend Rentana without a doubt," said Robert Waz, VP at 29th Street Capital. "The UI is miles ahead, we trust their data security, and their fast, insightful and personalized platform gives us a strategic advantage to grow our assets."
Performance That Drives ROI
- $4.6M in incremental valuation gain, 1.5x vs. peer: Rentana-powered properties outperformed the control group in imputed building valuation gains
- 3.5% stronger net rental income performance: Rentana helped drive better rent growth and improved occupancy — while competitor-managed assets saw lagging growth and rising vacancies
And operationally, Rentana over-delivered against industry benchmarks:
- 21x faster onboarding: New properties went live in 1–2 days, vs. 3–6 weeks with legacy systems
- 36x faster support: 5-minute average response time vs. 3-day ticket delays
- 125 new features shipped in 90 days: including custom tools for 29SC teams, compared to the competitor which shipped one specialized feature
The Rentana Edge
Legacy platforms rely on black-box models and outdated workflows. Rentana is different.
Its dynamic AI engine adapts to real-time market conditions, intuitive dashboards surfacing transparent pricing logic and market trends, and smart workflows boosting adoption across teams.
29SC credited Rentana's white-glove onboarding, real-time responsiveness, and ease of use as critical to their success, enabling faster decisions, stronger insights, and better outcomes portfolio-wide.
Fueling a New Era of Revenue Intelligence
As multifamily operators race to modernize their tech stacks, Rentana is scaling to meet demand. The company is expanding its customer success, onboarding, and product teams while adding new institutional partners to its surging pipeline.
"We set the industry standard for rapid implementation and personalized support," said Blanc. "Rentana is leading a fundamental shift in how revenue is optimized and managed in multifamily."
About Rentana
Rentana is an AI-powered revenue intelligence platform purpose-built for multifamily owners and operators. Founded by alumni of Stripe, Airtable, and Airbnb, Rentana helps institutional real estate teams optimize revenue with real-time insights, smart pricing recommendations, and operational tools designed for modern markets. Book a demo at rentana.io/demo.
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SOURCE Rentana
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